ACtion Magazine - March 2015 - (Page 24)
Mobile is king
t's ofﬁcial. Mobile device use has become so proliﬁc in our society that we
now spend more time on them than
watching TV, according to Business Insider Intelligence. With these smaller screens
becoming our primary go-to device, it's
more important than ever before to ensure
your business' website is mobile-friendly.
And that's not an overstatement - it's a
conﬁrmed fact straight from the Ofﬁcial
Google Webmaster blog.
Google recently announced it would
begin labeling websites in its search results with a "Mobile-friendly" tag where
appropriate. How does Google determine
if a site is mobile-friendly? Here are some
speciﬁc parameters Google's searchbot
will automatically discover while indexing a site:
1. Avoids software that is not commonly used on mobile devices, such
2. Uses text that is readable without
3. Sizes content to the screen so users don't have to scroll horizontally
4. Places links far enough apart so
users can easily select the correct
Google made it clear in its blog
that moving forward, sites
tagged as mobile-friendly will get ranked
higher during mobile searches. Thus,
ensuring your site
is extremely important because not having that label is likely
costing you customers.
As Google continues to
tweak its search algorithms to focus on superior user experience,
you can expect increased
pressure on website owners
from the search engine giant to
deliver an optimum experience to
ACTION * March 2015
...Sixty-one percent of
mobile users will leave
a website immediately if
it is not mobile-friendly...
"Consumers are becoming less and
less willing to put up with poor user experiences on their mobile devices because
organizations fail to adapt to changing
expectations," says Jay Taylor, managing
director at Leverage Digital and a contributor with Search Engine Watch. "Your
prospective customers will ﬁnd the path
of least resistance, and that path will lead
straight to your competitors in 2015 if they
have a mobile-friendly website, and your
organization does not."
Need more reasons?
If you still aren't convinced,
consider these points:
● Most mobile devices are GPSenabled, allowing their users to get
directions and ﬁnd nearby stores and
● Google also will tailor search engine results to mobile devices based
on local listings, when appropriate.
● As of January 2014, approximately 58 percent of U.S. adults own a
smartphone, 32 percent own an ereader and 42 percent own a tablet,
according to the Pew Research Center.
● Sixty-one percent of mobile users
will leave a website immediately if
it is not mobile-friendly, according
to a recent Google survey.
● Venn Digital search engine optimization (SEO) expert Andrew
Akesson predicts that Google will
eventually push all websites that are
not mobile-friendly off page one of
a search results page.
There will always be competition within this industry, but there is no reason to
handicap your business and your marketing efforts by not investing in technology
for today and tomorrow.
To test your website's mobile-friendly
status, visit google.com/webmasters/tools/
Table of Contents for the Digital Edition of ACtion Magazine - March 2015
Engine cooling systems: Electric cooling fan operating strategies
System Charge Determination
Heavy duty and off road
Letters to the Editor
By the numbers
ACtion Magazine - March 2015