ACtion Magazine - June 2015 - (Page 28)
Staying visible in
times of change
t's not as if your jobs aren't tough enough already. You bile search traffic. Which means if you haven't tested your
are expected to stay up-to-date on the latest automo- site yet for its mobile-readiness, do it now at Google's
tive technologies and repair methods in the industry. Mobile-Friendly Test page: google.com/webmasters/tools/
You are expected to be marketing gurus and social media mobile-friendly/.
If your site doesn't fare well in the
mavens. And then you are expected
test results, it is likely time for you to
to be website wizards and computer
...if you haven't tested consider a redesign of your site with
technology experts for your employees and your customers. So, it
your site yet for its mo- a responsive or mobile-ready platform.
There are plenty to choose from, inshould come as no surprise to you
bile-readiness, do it now! cluding open source (free) options
that Google and Facebook have resuch as Wordpress and Joomla. If your
cently changed their algorithms and
site is mobile-friendly, then stop by
just made your job a little tougher.
Google's Developer pages and brush up on some tips to
optimize your visitors' experiences and get the most out
Google rewards mobile-ready
In late April, Google updated its mobile search algo- of your search marketing efforts: developers.google.com/
rithm, and it completely changes how results are ordered webmasters/mobile-sites/mobile-seo/.
when a search is initiated on a phone or other mobile
device. We wrote about Google's move toward mobileFacebook's news feed gets tweaked
friendly sites in March, and this just solidifies the search
The second big change to hit small businesses this
engine giant's position that mobile is the next big thing month is Facebook's update to the News Feed algorithm
that's already here.
that favors "friends" over "pages." Facebook explains the
update as a move to provide users the content they want to
see most. But for those of you who have worked diligently
to build a presence on the social media platform, you have
some challenges ahead to keep your posts, discussions and
other promotions in front of your followers.
(Source: StatCounter, March 2015)
There are three points to the News Feed update:
According to Business Insider, about 60 percent of
search traffic comes from mobile devices, and StatCounter
logged Google with more than an 84 percent share of mo-
ACTION * June 2015
1. Viewers will be able to see multiple, consecutive
posts from the same content creator on their News Feeds.
Previously, this was not allowed.
2. Updates from friends will rank higher than from
Pages, although Facebook has acknowledged this has to
be a customized balance for each user. Some people like
engaging and interacting with brands and companies, so
each person's personal use will factor into how high Pages
will rank in a specific News Feed.
3. Finally, interactions a friend has with a brand will
rank lower on a person's News Feed than they have in the
past. This was one of the bigger user complaints Facebook
is trying to fix with this update.
So what can you do to keep your content in front of
your customers? Work hard to contribute "meaningful"
content to your Facebook page - stuff that people find interesting, entertaining or enlightening. Not sure what that
is? Visit Facebook's Best Practices page: facebook.com/
business/a/page-posting-tips. That's a good place to start,
and next month, we'll look at more strategies to keep you
top of mind - and page - with your followers. ❆
Table of Contents for the Digital Edition of ACtion Magazine - June 2015
The Heat is On
A/C Diagnostics and Troubleshooting
Heavy Duty and Off Road
New Products and Services
ACtion Magazine - June 2015