ACtion Magazine - NAPA - Spring 2016 - (Page 10)
Angie Kilbourne
I
Staying visible in
times of change
t's not as if your jobs aren't tough enough already. You bile search traffic. Which means if you haven't tested your
are expected to stay up-to-date on the latest automo- site yet for its mobile-readiness, do it now at Google's
tive technologies and repair methods in the industry. Mobile-Friendly Test page: google.com/webmasters/tools/
You are expected to be marketing gurus and social media mobile-friendly/.
mavens. And then you are expected
If your site doesn't fare well in the
to be website wizards and computer
test results, it is likely time for you to
...if you haven't tested consider a redesign of your site with
technology experts for your employees and your customers. So, it
your site yet for its mo- a responsive or mobile-ready platform.
should come as no surprise to you
There are plenty to choose from, inbile-readiness, do it now! cluding open source (free) options
that Google and Facebook have recently changed their algorithms and
such as Wordpress and Joomla. If your
just made your job a little tougher.
site is mobile-friendly, then stop by
Google's Developer pages and brush up on some tips to
optimize your visitors' experiences and get the most out
Google rewards mobile-ready
In late April, Google updated its mobile search algo- of your search marketing efforts: developers.google.com/
rithm, and it completely changes how results are ordered webmasters/mobile-sites/mobile-seo/.
when a search is initiated on a phone or other mobile
device. We wrote about Google's move toward mobileFacebook's news feed gets tweaked
friendly sites in March, and this just solidifies the search
The second big change to hit small businesses this
engine giant's position that mobile is the next big thing month is Facebook's update to the News Feed algorithm
that's already here.
that favors "friends" over "pages." Facebook explains the
update as a move to provide users the content they want to
see most. But for those of you who have worked diligently
to build a presence on the social media platform, you have
some challenges ahead to keep your posts, discussions and
other promotions in front of your followers.
"
(Source: StatCounter, March 2015)
There are three points to the News Feed update:
According to Business Insider, about 60 percent of
search traffic comes from mobile devices, and StatCounter
logged Google with more than an 84 percent share of mo-
10
ACTION/NAPA * Spring 2016
1. Viewers will be able to see multiple, consecutive
posts from the same content creator on their News Feeds.
Previously, this was not allowed.
2. Updates from friends will rank higher than from
Pages, although Facebook has acknowledged this has to
be a customized balance for each user. Some people like
engaging and interacting with brands and companies, so
each person's personal use will factor into how high Pages
will rank in a specific News Feed.
3. Finally, interactions a friend has with a brand will
rank lower on a person's News Feed than they have in the
past. This was one of the bigger user complaints Facebook
is trying to fix with this update.
So what can you do to keep your content in front of
your customers? Work hard to contribute "meaningful"
content to your Facebook page - stuff that people find interesting, entertaining or enlightening. Not sure what that
is? Visit Facebook's Best Practices page: facebook.com/
business/a/page-posting-tips. That's a good place to start,
and next month, we'll look at more strategies to keep you
top of mind - and page - with your followers. ❆
http://www.google.com/webmasters/tools/mobile-friendly/
http://www.google.com/webmasters/tools/mobile-friendly/
http://developers.google.com/webmasters/mobile-sites/mobile-seo/
http://developers.google.com/webmasters/mobile-sites/mobile-seo/
http://www.facebook.com/business/a/page-posting-tips
http://www.facebook.com/business/a/page-posting-tips
Table of Contents for the Digital Edition of ACtion Magazine - NAPA - Spring 2016
ACtion Magazine - NAPA - Spring 2016
Watching yf
A/C Diagnostics and Troubleshooting
Staying visible in times of change
The compressor is not just a component
Restricted air flow
Externally Controlled variable displacement
A new Jeep
Increasing Facebook interactions
Mission possible
R-1234yf and other trends
ACtion Magazine - NAPA - Spring 2016
https://www.nxtbook.com/nxtbooks/macs/action_20170708
https://www.nxtbook.com/nxtbooks/macs/action_20176
https://www.nxtbook.com/nxtbooks/macs/action_201706
https://www.nxtbook.com/nxtbooks/macs/action_201705
https://www.nxtbook.com/nxtbooks/macs/action_201704
https://www.nxtbook.com/nxtbooks/macs/action_201703
https://www.nxtbook.com/nxtbooks/macs/action_20170102
https://www.nxtbook.com/nxtbooks/macs/action_20161112
https://www.nxtbook.com/nxtbooks/macs/action_20160910_v2
https://www.nxtbook.com/nxtbooks/macs/action_20160910
https://www.nxtbook.com/nxtbooks/macs/action_20160708
https://www.nxtbook.com/nxtbooks/macs/action_napa_2016spring
https://www.nxtbook.com/nxtbooks/macs/action_201606
https://www.nxtbook.com/nxtbooks/macs/action_201605
https://www.nxtbook.com/nxtbooks/macs/action_201604
https://www.nxtbook.com/nxtbooks/macs/action_201603
https://www.nxtbook.com/nxtbooks/macs/action_20160102
https://www.nxtbook.com/nxtbooks/macs/action_20151112
https://www.nxtbook.com/nxtbooks/macs/action_20150910
https://www.nxtbook.com/nxtbooks/macs/action_20150708
https://www.nxtbook.com/nxtbooks/macs/action_napa_2015spring
https://www.nxtbook.com/nxtbooks/macs/action_napa_2015spring_v2
https://www.nxtbook.com/nxtbooks/macs/action_201506
https://www.nxtbook.com/nxtbooks/macs/action_201505
https://www.nxtbook.com/nxtbooks/macs/action_201504
https://www.nxtbook.com/nxtbooks/macs/action_201503
https://www.nxtbook.com/nxtbooks/macs/action_20150102
https://www.nxtbook.com/nxtbooks/macs/action_20141112
https://www.nxtbook.com/nxtbooks/macs/action_201409
https://www.nxtbook.com/nxtbooks/macs/action_20140708
https://www.nxtbook.com/nxtbooks/macs/action_201406
https://www.nxtbook.com/nxtbooks/macs/action_201405
https://www.nxtbook.com/nxtbooks/macs/action_201404
https://www.nxtbook.com/nxtbooks/macs/action_201403
https://www.nxtbook.com/nxtbooks/macs/action_20140102
https://www.nxtbook.com/nxtbooks/macs/action_20131112
https://www.nxtbook.com/nxtbooks/macs/action_20130910
https://www.nxtbook.com/nxtbooks/macs/action_201307
https://www.nxtbook.com/nxtbooks/macs/action_201306
https://www.nxtbook.com/nxtbooks/macs/action_201305
https://www.nxtbook.com/nxtbooks/macs/action_201304
https://www.nxtbook.com/nxtbooks/macs/action_201303
https://www.nxtbook.com/nxtbooks/macs/action_20130102
https://www.nxtbook.com/nxtbooks/macs/action_20121112
https://www.nxtbook.com/nxtbooks/macs/action_20120910
https://www.nxtbook.com/nxtbooks/macs/action_201207
https://www.nxtbook.com/nxtbooks/macs/action_201206
https://www.nxtbook.com/nxtbooks/macs/action_201205
https://www.nxtbook.com/nxtbooks/macs/action_20120304
https://www.nxtbook.com/nxtbooks/macs/action_20120102
https://www.nxtbook.com/nxtbooks/macs/action_20111112
https://www.nxtbook.com/nxtbooks/macs/action_20110910
https://www.nxtbookmedia.com