i3 - January/February 2016 - 6

Tech

BY CINDY LOFFLER STEVENS

I N N OVATO R

DR. HERBERT DIESS
EXPLAINS WHY
VOLKSWAGEN
IS GOING ELECTRIC

W

hen Dr. Herbert Diess, a former BMW
executive, became head of Volkswagen's Core Passenger Car brand in July 2015,
he took on a difficult task. In September, the
U.S. Environmental Protection Agency had
alleged that some four-cylinder engine Volkswagen vehicles were enabled to fraudulently
pass emissions tests. The Volkswagen Group
announced on September 22, that roughly five
million Volkswagen Group vehicles worldwide
were affected by issues regarding emissions.
However, new vehicles do not have this issue.

6

JANUARY/FEBRUARY 2016

Diess, 57 was appointed
Member of the Board of
Management of Volkswagen
AG and Chairman of the Board
of Management of Volkswagen Passenger Cars brand to
remedy the situation. He took
over the reins from Dr. Martin Winterkorn, who remains
Chairman of the Group Board
of Management.
Born in Munich, Diess
studied vehicle technology at
Munich University of Applied
Sciences and then mechanical
engineering at Munich Technical University. The German
automaker is now debuting its
strategy to move into electric
vehicles. Audi and Porsche AG,
which are both owned by Volkswagen, have also announced
plans to introduce electric
vehicles.
To expand upon VW's plans,
Diess will deliver a keynote
address at CES and show the
world the company's designs

LEADING
VOLKSWAGEN
DATE OF BIRTH:
October 24, 1958
NATIONALITY:
Austrian
EDUCATION:
Mechanical
Engineering at Technical
University Munich
WEBSITE: VW.com

Dr. Herbert Diess'
CES keynote is
scheduled for 8:30 PM,
Tuesday, January 5 at
the Cosmopolitan's
Chelsea Theater

I T I S I N N O VAT I O N



http://www.VW.com

i3 - January/February 2016

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