i3 - July/August 2016 - 37
By Elliot Grimm
Innovations within the CT industry are
also helping reduce its environmental impact.
By creating products that use lighter and fewer
materials (i.e. thinner TVs, smaller phones),
the consumer technology category has become
the fastest diminishing waste stream in the
U.S. This form of materials management,
known as source reduction, is the preferred
strategy for reducing waste according to the
Environmental Protection
Agency's (EPA) Waste Management Hierarchy.
These milestones help demonstrate the industry's effectiveness
at increasing sustainability,
CTA and the
explains Walter Alcorn, vice
National Cable &
president of environmental
Telecommunications
affairs and industry sustainAssociation's (NCTA)
ability, CTA. "Part of the proof
Voluntary Agreement
the environmental footprint of
to increase the
the CT industry is shrinking is
energy efficiency of
products are becoming lighter,
set-top boxes was
less material-intensive and more
recently named a
2016 Environmental
energy efficient, resulting in CT
Leader Project of the
becoming the fastest-declining
Year for establishing a
portion of the country's solid
collaborative effort to
waste stream. And under the
significantly reduce the
eCycling Leadership Initiative,
industry's impact on
we are further reducing e-waste
the environment while
by providing consumers the
saving consumers
ability to properly recycle it."
hundreds of millions
In addition to recycling,
of dollars.
many devices can be reused by
a second or even third owner.
Giving a consumer technology
product another chance at life not only keeps
it out of the waste stream, but also conserves
more resources than breaking it into component parts for recycling. Today, major
retailers provide more than 10,000 buyback
and trade-in locations nationwide.
The success of industry initiatives like the
ELI shows the importance of a holistic approach
to recycling in order to keep it on the right,
sustainable path.
Reducing its impact on the environment
is one of the consumer tech industry's top priorities. For more information on industry-led
sustainability efforts like the eCycling Leadership Initiative, visit CTA.tech/green. And to
find tips on living and buying green, as well as
to locate the recycling facility nearest you, go to
GreenerGadgets.org.
n
ENVIRONMENTAL
LEADERSHIP
C TA . t e c h / i 3
JULY/AUGUST 2016
37
http://www.CTA.tech/green
http://www.GreenerGadgets.org
http://CTA.tech/i3
i3 - July/August 2016
Table of Contents for the Digital Edition of i3 - July/August 2016
Contents
i3 - July/August 2016 - Cover1
i3 - July/August 2016 - Cover2
i3 - July/August 2016 - Contents
i3 - July/August 2016 - 2
i3 - July/August 2016 - 3
i3 - July/August 2016 - 4
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i3 - July/August 2016 - Cover3
i3 - July/August 2016 - Cover4
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