Contents 22 From Google Cardboard to the Oculus Rift, virtual reality is actual reality. 2 From the CEO Trade Improves the World 62 FORWARD STRATEGIES Five Ways Technology Fuels Success 4 Editor's Note Exceptional Leaders 63 Tech Features 30 6 22 INNOVATOR Formula E's Alejandro Agag INTERNATIONAL FOCUS Brazil 12 Lessons from the VR Frontier Virtual reality is still an emerging technology and the brands that embrace it are paving the way for future marketers. Automakers Tech Transfer Automakers have forged partnerships to share engineering and design prowess outside their normal business spheres. 11 26 34 A TECHNOLOGY TO WATCH Intelligent Machines Opening the Door to the Smart Home No company will be able to dominate a unified smart home market. And that leaves room for competition. 10 12 PIPELINE CTA Standards Affect Your Business CyberVista Cybersecurity is Everybody's Business 39 Hall of Fame Section Policy 54 TECH NEWS What NHTSA's Guidelines Mean for Self-driving Cars 55 TECH POLICY Innovations in Digital Health 56 FACES OF INNOVATION Bloomlife CEO Eric Dy 57 GREEN POLICY Saving Energy 58 GUEST BLOG California Governor Committed to Friendly Skies RETAIL STRATEGIES Is Retail Dead? No! 64 CT REPORTS CTA Foundation Big Thoughts Before CES 2017 59 TECH HUB Seattle Business 60 THE ECONOMIST What I Expect to See at CES 61 C SPACE Digital Advertising Quality 67 MARKET BEAT The Secret Lives of Tech Accessory Buyers 68 STATS & FACTS A Deep Dive: Who is Buying Accessories? 13 CES UNVEILED NEW YORK STANISLAW PYTEL/GETTY IMAGES 17 C4 Eureka Park at CES 2017 19 ADVICE FOR ENTREPRENEURS Stay on Mission at Eureka Park C TA . t e c h / i 3 39 ON THE COVER Alejandro Agag, C.E.O. of Formula E, photographed at Long Beach ePrix, in California. Photo: Jeff Lipsky CT Hall of Fame Be inspired by these 17 extraordinary leaders. NOVEMBER/DECEMBER 2016 1http://cta.tech http://CTA.tech/i3