Business STATS A N D FACTS A Deep Dive: Who is Buying Accessories? The "tech accessory consumer," the "on the road supporter" and the "quantified self and home" consumer are three key segments that make up the general consumer population. CTA's recent study Consumer Tech Accessories: Consumer Segments explores the accessories market and elaborates on these three key consumer groups. Top Ten Most Owned Consumer Technology Accessories 40 40 37 % 41 Extra memory Portable battery Case/bag for a charger card computer or... Headset or headphones 43 Webcam 43 Case (for a Wireless wireless phone) keyboard/mouse The "On the Road Family Supporter" 74% Want accessories that will enhance or improve tech device user experience 72 Always on the lookout for the newest tech accessories 72 Will consider a tech accessory after knowing what they want from using the associated tech device 60 Only use a tech accessory if necessary to make a tech device work 58 Only use tech accessories for protective purposes The "Quantified Self and Home" Consumer 81% Want accessories that will enhance or improve tech device user experience 78 Always on the lookout for the newest tech accessories Will consider a tech accessory after knowing what they want from using the associated tech device Only use a tech accessory if necessary to make a tech device work 71 46 34 55 49 Earbuds 62 57 Car charger Wall charger Healthy Lifestyle and Success in Family Life Among Top Priorities Living a healthy lifestyle (90%) Success in family life (90) Self-respect (92) Only use tech accessories for protective purposes The "Tech Accessory Consumer" Self-fulfillment (93) Will consider a tech accessory after knowing what they want from using the associated tech device 67% 63 Want accessories that will enhance or improve tech device user experience 36 Only use a tech accessory if necessary to make a tech device work 34 Always on the lookout for the newest tech accessories 17 Fun and enjoyment in life (96) Only use tech accessories for protective purposes Source: CTA Market Research 68 NOVEMBER/DECEMBER 2016 I T I S I N N O VAT I O Nhttp://www.CTA.tech/research