i3 - January/February 2017 - 106

Business
STATS A N D FACTS

A Positive Outlook for
Self-Driving Vehicles
CTA recently published Self-Driving Vehicles: Consumer Sentiments, a consumer research study
that surveyed 2,001 U.S. adults who drove a car or truck in the past month. The study aimed to gauge their
favorability concerning the benefits of self-driving vehicles. Overall, U.S. adults are very familiar
with existing driver assistance vehicles, and are interested in the benefits of self-driving vehicles.

Consumer Attitudes Towards Potential Benefits of Self-Driving Cars
82%

80

79

78

Very Favorable
Favorable

76

72

72

71

63

63

40%

42

37

42

42

43

43

43

37

38

42%

38

42

36

34

29

29

28

26

25

They save
you money
by huge
reductions
in car
insurance

They will
prevent 90%
of accidents
and injuries
from driving
U.S. roads

They ease
commuting
for the
blind and
people with
disabilities

They
relieve
you from
worrying
about car
theft

They
relieve
you from
frustrating
driving on
congested
roads

They
provide
more free
time by
eliminating
time spent
on driving

They free up
land used
for parking
lots and will
allow parks...
by reducing
the number
of cars on...

They save
money as
people will
not have to
buy their
own car or
truck

They allow
comfortable
seating by
eliminating
laws
requiring
forward
facing seats,
steering
wheel etc.

They reduce
accidents
caused by
aggressive
driving or
driving
under the
influence
of drugs or
alcohol

Awareness of Existing Driver Assistance Features
Used

Heard Of

'Self-Driving Vehicles' is the
Most Widely Known Terminology

Neither Used Nor Heard Of

29%

51%

20%

ADAPTIVE CRUISE CONTROL

19

69

12

67

14

73%
Self-Driving

Driverless

28
Autonomous

26
Robotic

AUTOMATIC PARKING ASSIST

19

COLLISION AVOIDANCE SYSTEM

21
LANE DEPARTURE WARNING

58

21

49

Source: CTA Market Research

106

JANUARY/FEBRUARY 2017

I T I S I N N O VAT I O N



i3 - January/February 2017

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