i3 - January/February 2017 - 46

How would you describe what
you are doing at Omnicom?
My job is to push digital into every
corner of all the businesses and
clients that we have across the
totality of Omnicom.

What did it mean to be on the
internet when you founded
Organic?
It's funny because we were talking
about it being "online?" I guess it is
still online to some extent. Online is
just kind of everywhere all the time.
So life has changed.

What were you selling
at Organic?
We had to write our own web server,
which we put in the public domain
and called Apache. I literally handbuilt the first computer that Apache
was on and ran it underneath my desk.
Advertising was the model that eventually paid the bills because people
wouldn't pay you to build Apache.
They would pay you to build and
host their website, which is how I
got into the business.

What was the feeling working
on the internet at that time?

In 1993, Jonathan Nelson founded
internet agency Organic, a company
he believes was the first standalone
business of the dot-com era. Today,
he is the CEO of Omnicom Digital.

46

JANUARY/FEBRUARY 2017

What do you see on the horizon?
We are headed toward something
where you're going to see massive
revolutions in existing businesses with
innovations like machine learning
and e-commerce coming to the fore
and restructuring big chunks of the

I T I S I N N O VAT I O N

CREDIT ROBERT GALLAGHER

Omnicom
Machine
Learning
is the Next
Frontier

A combination of exhilaration and
fear. We were a very shoestring
company, self-funded. There was no
ecosystem, so we were half evangelizing
and explaining what the internet was.
Then half fearful that we were going
to crash and burn.
But it was a lot of fun. It was a
wide-open space. This is pre-Amazon,
Facebook, Google, Uber - all the
players that are out today have subsequently built businesses. All those were
big white spaces back at that time.
You literally could register any domain.



http://www.omnicomgroup.com/

i3 - January/February 2017

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