i3 - March/April 2017 - 19

Interactive Entertainment) and the
other Sony divisions - particularly Sony
Pictures and Sony Electronics - have
been very bullish on working together
and aligning around opportunities in 4K.
"Our ultimate goal is always to provide
the best and most relevant content for
our gaming community, so we're excited
to heighten gaming and entertainment
experiences on PS4 Pro," Koller says.
Brandt Varner, general manager
of TV product marketing at Samsung,
says with each passing generation of
gaming hardware, gamers want and
expect to be blown away by incredible
graphics, dynamic brightness,
optimal contrast and more vibrant
colors than ever before.
"This is what the promise of 4K
and HDR gaming can be - especially
when paired with a high-end TV like
Samsung's flagship KS9800 TV to enjoy
true 4K gaming," Verner says. "Gaming

in 4K HDR opens up a whole new
world, allowing players to experience
even the tiniest of details (even in dark
scenes) due to the tremendous resolution, increased contrast, wider color
gamut delivering more depth, range,
and accuracy."
The fact that Sony is offering HDR
to all of its PS4 consumers will ensure
wide adoption of HDR for games moving
forward. And, over time, the early adopter
gamers who have helped Sony emerge
as the bestselling games console of this
generation, will also help consumer electronics companies move 4K TVs.
Koller believes the adoption of 4K TVs
extends beyond hardcore gamers, so we

expect to see significant amounts of casual
gamers and general entertainment consumers purchasing 4K TVs to enjoy richer
content on devices like PS4 Pro.
"This console is great for 4K content
providers but particularly positive for
game developers, who have constantly
been on the cutting edge of technological
evolutions and now have the
opportunity to paint on an even broader
canvas," Koller says.
"Once the games industry and content catch up to the improved hardware,
videogames stand to be amongst the
biggest beneficiaries of 4K and HDR and
it will make a huge difference in their
gaming experiences," Verner says.

MICROSOFT
AND MIXED REALITY
Microsoft made its first foray into virtual reality by partnering with Facebook-owned
Oculus VR on the Rift, which includes an Xbox One controller in every box and access
to Windows 10 games. But the tech giant is going all-in with mixed reality this spring.
Microsoft has partnered with HP, Dell, Lenovo, Asus, and Acer to launch a line of
$300 Windows 10-powered headsets that will unlock augmented reality, mixed reality
and virtual reality experiences for game developers, Hollywood and app makers.
One thing differentiating these new headsets
from current PC offerings like Oculus Rift or
the HTC Vive is insideout six-degree-of-freedom sensors, which can
track their own position
with internal sensors.
Current PC VR offerings
require base stations
and dedicated spaces.
Another important
factor is that these

C TA . t e c h / i 3

headsets will work
across a broader range
of PCs, including $500
models. Rift and Vive
require more expensive
PC setups.
"Microsoft's new
VR headset is the next
stage of VR going mass
consumer," Digi-Capital
CE Tim Merel says. "For
consumers, inside-out
tracking without the
need to buy or set up

external sensors in
a dedicated VR playroom is huge. The $299
price point is much less
expensive than other
PC-based VR products.
However, the greatest
potential for the Microsoft VR headset could
come from bundling it
with Project Scorpio."
Merel says Microsoft
could use its new VR
headset to leapfrog

competitors in two
markets at the same
time, leveraging for VR
some of the great work
already done by Phil
Spencer, Alex Kipman
and Kudo Tsunoda
with Windows 10
and HoloLens in the
adjacent augmented
reality market.
Despite trailing behind the release of other
VR offerings, Microsoft's

headset will benefit
from a solid foundation of Windows 10
and Xbox One games.
This library of titles,
combined with a lower
cost of entry, puts
Microsoft in a strong
position to shake up the
virtual reality marketplace this spring. ■

MARCH/APRIL 2017

19


http://cta.tech/I3

Table of Contents for the Digital Edition of i3 - March/April 2017

Contents
i3 - March/April 2017 - Cover1
i3 - March/April 2017 - Cover2
i3 - March/April 2017 - Contents
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i3 - March/April 2017 - Cover3
i3 - March/April 2017 - Cover4
http://www.nxtbook.com/nxtbooks/manifest/i3_20200304
http://www.nxtbook.com/nxtbooks/manifest/i3_20200102
http://www.nxtbook.com/nxtbooks/manifest/i3_20191112
http://www.nxtbook.com/nxtbooks/manifest/i3_20190910
http://www.nxtbook.com/nxtbooks/manifest/i3_20190708
http://www.nxtbook.com/nxtbooks/manifest/i3_20190506
http://www.nxtbook.com/nxtbooks/manifest/i3_20190304
http://www.nxtbook.com/nxtbooks/manifest/i3_20190102
http://www.nxtbook.com/nxtbooks/manifest/i3_20181112
http://www.nxtbook.com/nxtbooks/manifest/i3_20180910
http://www.nxtbook.com/nxtbooks/manifest/i3_20180708
http://www.nxtbook.com/nxtbooks/manifest/i3_20180506
http://www.nxtbook.com/nxtbooks/manifest/i3_20180304
http://www.nxtbook.com/nxtbooks/manifest/i3_20180102
http://www.nxtbook.com/nxtbooks/manifest/i3_20171112
http://www.nxtbook.com/nxtbooks/manifest/i3_20170910
http://www.nxtbook.com/nxtbooks/manifest/i3_20170708
http://www.nxtbook.com/nxtbooks/manifest/i3_20160102
http://www.nxtbook.com/nxtbooks/manifest/i3_20160304
http://www.nxtbook.com/nxtbooks/manifest/i3_20160506
http://www.nxtbook.com/nxtbooks/manifest/i3_20160708
http://www.nxtbook.com/nxtbooks/manifest/i3_20170506
http://www.nxtbook.com/nxtbooks/manifest/i3_20170304
http://www.nxtbook.com/nxtbooks/manifest/i3_20170102
http://www.nxtbook.com/nxtbooks/manifest/i3_20161112
http://www.nxtbook.com/nxtbooks/manifest/i3_20160910
http://www.nxtbookMEDIA.com