i3 - May/June 2017 - 10

The best marketing lies in individualized
services. The enormous breakthrough of
internet technology has entirely changed
traditional shopping methods and there is an
unprecedented revolution in the marketing
environment. The retail industry has to
comply with these trends in mobility, socialization and localization - it's a new way of intelligent retail through internet and big data.
Suning has built dynamic networks
everywhere to satisfy consumers' needs
through our intelligent retail net system.
Our online platform, Suning.com, has reached
280 million users, while establishing almost
3,700 direct stores. We expect to reach 5,000
by the end of 2017 and to spread in both big
cities and rural towns and village markets
as well. In regard to operating types, it has
preceded layouts of Suning Plaza, Suning
Cinema, Suning Media & Entertainment VR
experience hall, sports flagship stores and
Suning Finance Wealth Management Center
to overall satisfy users' needs. Suning's
antennas have even stretched to users' sides,
at their residence quarters by fulfilling O2O
distributions within the last kilometer, while
offering comprehensive coverage through
Suning direct stores and Suning mobile
phone monopolized stores.
Beyond that, we have built a massive
logistics service network. Suning has
offered logistics services to more than
1,200 companies so far and by the end
of June 2016, a colossal logistics service
system composed of 12 automatic picking
centers, eight national logistics centers,
47 regional logistics centers, 465 city
distribution centers and 19,359 terminal
express delivery lattice points (with selfpicking function ) were established.
10

MAY/JUNE 2017

Which
technology
products
will be
most popular in
coming years?

A Undoubtedly, as living standards of

through our Silicon Valley Institute set
up in 2013. This is our first overseas
research institute with a current team
capacity of more than
100 experts. Suning is
A connected
the initiator of intelligent
campus: Suning.com
(left) and Suning head- retail, while Suning
Silicon Valley Institute
quarters (right).
has reached great
achievements in frontier technologies
like big data collection, high-performance computing and enabling new
interactive technologies such as IoT,
smart home furnishings, artificial intelligence, AR and VR to be adopted into
online and offline applications, making
channel businesses and manufacturers
more attached to consumers' demands.
Suning also hopes to upgrade the buildup of the supply chain in the U.S. to bring
good quality commodities to China.

users are rising, high-quality, intelligent,
scientific and technological products
as well as interactive experience products will become new growth areas
for retail business. For the 3C industry
of home appliances, smart home furnishings share an enormous space as
all the domestic 3C appliances will be
made intelligent.
Suning has invested hundreds of million yuan on smart home facilities and
has established the first independent
retail brand of intelligent products -
YOUQU. Leveraging the incomparable
advantages of industrial chains, Suning's
project for the smart home manages
to realize cross-brand and cross-category interconnection and interworking,
offering consumers complete solutions
and applications of intelligent home
furnishings. The platform also enables
great dockings to product manufacturers, data and interconnections between
a large quantity of smart home furnishings and massive numbers of families.

Q What is the company's biggest
challenge in the year ahead?
A Suning is examining a model of
"Amazon + Walmart" without an existing
route to follow. Compared to other
global retail businesses, what Suning
is engaging in both in sense of mode
and innovation are all prospective and
exploratory. To Suning, the past means
from zero to one, and the future is from
one to endless developments. The internet and artificial intelligence are altering
day by day and we definitely need more
global partnerships to explore the
unknown world.

Q How does Suning plan to
expand into the U.S. market?
A We have systematic planning toward
the U.S. market. Suning is positively
exploring the American market

formation of the supply-side for a series
of quality commodities and services.
This is to strengthen Suning as a provider
of quality lifestyles and an eco-leader
across the whole business field. n

Q How would you like Suning to be
viewed in the industry?

A Suning's value proposition is creating
a higher quality of life for all through
industrial advancements. Quality experiences are emerging to become mainstream. Therefore, Suning will center on
consumers' demands through providing
suppliers with big data for reverse
customization, pushing forward trans-

I T I S I N N O VAT I O N

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i3 - May/June 2017

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