i3 - May/June 2017 - 9

Q 

What makes
Suning so
innovative?

A All of the innovations are
satisfying our users' needs. This is a time
to manifest consumers' rights. Consumers
are dominators of the commercial value
chain. Nowadays, they express more
concern about individualization and
have a higher demand for consumption
experience, so all enterprises must listen
patiently to customers' voices. Retail
companies should focus on the essence
of retail sales and center on customers.
Big data and other innovative methods are
applied to transform retail operation to
satisfy consumers' ongoing needs.
The 27-year development process of
Suning has experienced three phases -
from physical store retailer, unmixed online
retailer and O2O (online-to-offline) retailer.
It is by holding tight to the retail essence
and putting constant emphasis on consumers that has enabled us to strive in the
innovation frontier and accomplish the
achievements we have.
At the physical retail stage of the business from 2000-2010, Suning accelerated
expansion of 1,500 chain stores all over
China, making the company No. 1 in the
business field. During the online retail era,
Suning was the first to transform onto the
track of online-offline integrated development to become the leader in O2O retail
business. Last year, Suning fulfilled strategic
deployment in six vertical industries covering retail, real estate, media and entertainment, financial services, investment and
sports. It's the innovative spirit, achievements and consumers that have led us to
great opportunities.
Q How do you market to consumers?
A No matter how the external environment

SUNING'S HOLDINGS GROUP
STRATEGY CROSSES SIX INDUSTRIES
1. Suning Commerce
(internet-based retail strategy)
2. Suning Financial Services
3. Suning Real Estate

C TA . t e c h / i 3

4. Suning Sports
5. Suning Media
and Entertainment
6. Suning Investment

changes, Suning always holds tight to the
essence of our industries in order to manage
the demands of cutting edge advanced new
products and services that benefit consumers across Suning's platforms. So far, Suning
has been a home for the convergence of
global 3C trends and the largest partner in
China for international mainstream brands.
All of these have benefited Suning as customers' first option in 3C domestic appliance consumption.
MAY/JUNE 2017

9


http://cta.tech/i3

Table of Contents for the Digital Edition of i3 - May/June 2017

Contents
i3 - May/June 2017 - Cover1
i3 - May/June 2017 - Cover2
i3 - May/June 2017 - Contents
i3 - May/June 2017 - 2
i3 - May/June 2017 - 3
i3 - May/June 2017 - 4
i3 - May/June 2017 - 5
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i3 - May/June 2017 - 9
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i3 - May/June 2017 - 20
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i3 - May/June 2017 - 49
i3 - May/June 2017 - 50
i3 - May/June 2017 - 51
i3 - May/June 2017 - 52
i3 - May/June 2017 - Cover3
i3 - May/June 2017 - Cover4
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https://www.nxtbook.com/nxtbooks/manifest/i3_20180506
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https://www.nxtbook.com/nxtbooks/manifest/i3_20160708
https://www.nxtbook.com/nxtbooks/manifest/i3_20170506
https://www.nxtbook.com/nxtbooks/manifest/i3_20170304
https://www.nxtbook.com/nxtbooks/manifest/i3_20170102
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