i3 - July/August 2017 - 47
malls, universities and cruise
ships. The success of this concept is attributed to Canon's
and the understanding that
technology is now embedded
into almost every aspect of people's lives, and relevant co-integrated partnerships are the key
to offering compelling solutions.
"CES has become a technology show attended by many
people in executive management positions,'' said Ken Ito,
senior director and general
manager, Business Development, Imaging Technologies
and Communications Group,
Canon U.S.A. "Presenting our
imaging technologies engaged
with partner technologies was
considered the best way to
create awareness and to find
potential new business partners
While CES was successful
for Canon on many levels, it
was only a starting point. Since
then, the company has been
working to turn leads and
opportunities into business.
"We met with many people who
in the past may never have considered us as an imaging solutions partner,'' Peck said. "Our
new approach at CES helped
people to view us in a different
light and recognize the possibilities that exist for them to work
with us. The Canon name carries with it great power and
brand recognition and can open
a lot of doors. We look forward
to continuing to reach out to
visionaries to help them realize
he CTA Foundation is
proud to announce its
first round of 2017
grantees. These organizations
were chosen for their proposed
use of innovative technologies to
address issues around aging and
disability. The grantees include
new and previous CTA
San Diego Futures Foundation - Increases reach
of its volunteer, senior peer-based computer training through the Senior Tech Ambassador Program.
Benetech - Expands its flagship Bookshare
program, the world's largest digital library
of accessible print material.
OASIS Institute - Seeks to create an online
platform to expand the reach of its in-person
technology classes for seniors.
Older Adults Technology Services (OATS) -
Supports Team Senior Planet's use of fitness tech for
improved health outcomes and builds upon "Senior
Planet U," an online learning platform that teaches
seniors how to use consumer technologies.
BridgingApps - Increases its online library of peerreviewed apps aimed at improving the cognitive,
physical and social health of seniors.
Selfhelp Community Services - Supports its
virtual senior center that helps homebound older
adults combat social isolation by using tablets.
First-time grant recipients include CareWheels Corp.
and Front Porch Communities and Services.
CareWheels - Seeks to expand CareBank, a cloud
and mobile sensing platform that allows small peer
groups to monitor each other's wellbeing.
Lighthouse Guild - Funds technology initiatives
aimed at helping those with vision loss use
general consumer technologies in places like
the classroom and the musical community.
Front Porch Communities and Services -
Launching its Hearables for All Project.
This 12-month program will explore the effectiveness of different wearable hearing devices to
determine meaningful evaluations and best
practices for adoption of hearables.
The CTA Foundation, a public, national foundation affiliated with the Consumer
Technology Association (CTA)™, was launched in 2012 with the mission to link seniors
and people with disabilities with technologies to enhance their lives. The foundation
strategically supports programs that affect these communities and facilitates dialogue
between industry, consumers, government, advocacy groups and other key stakeholders. For more information visit CTAFoundation.tech
SUPPORT THE CTA FOUNDATION
Be recognized as a philanthropic leader
in the industry and enable us to help older
adults and people with disabilities.
To get involved, contact Steve Ewell
C TA . t e c h / i 3
to give online or get
information on sending
stocks or checks.
SHOP at smile.Amazon.
com and select the
to give 0.5% of your
purchase at no extra
cost to you.
CONTACT us for
information on how
to set up donations
through your payroll.
FOLLOW us on
and share the work
the industry is doing
to use technology
to improve lives.
i3 - July/August 2017
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