i3 - March/April 2018 - 52
Business
STATS A N D FACTS
Smart Bets on
Artificial Intelligence
RETAILERS EXPERIENCE THE
TANGIBLE BENEFITS OF AI
49%
Cost Saving
44
Increased Productivity
43
Increased Revenue
40
As witnessed at CES 2018, artificial intelligence (AI) has become one of the biggest
trends in consumer technology today. In the recent edition of CTA's U.S. Consumer
Technology Sales and Forecasts, shipments of smart speakers - one of the most
prevalent examples of the implementations of AI - are forecast to increase more
than 60 percent in 2018. And in its recent study, The State of AI, CTA examines
the growth of artificial intelligence for enterprise, retail and consumer applications.
More Informed Business Decision Making
39
Faster Resolution of Business Problems
38
Automated Processes and Tasks
27
Expansion of Employee Knowledge and Skills
26
Faster Delivery of New Products and Services
24
Predictive/Prescriptive Analytics
24
U.S. CONSUMER
TECH CONNECTED
DEVICES
Ability to Design and Test New Ideas with Customers
22
Increase in Innovation
(Retail Sales -Volumes in Millions)
621
671
715
753
776
16
791
Ability to Identify New Revenue Streams
11
8.1%
Attract New High Skill Employees
6.6
Source: CTA Market Research
5.3
3.0
GROWTH:
2016
2017
2018
2019
2020
2.0
COMPANIES PRIMARILY USE
AI FOR IT-RELATED TASKS
2021
Source: CTA Market Research
15%
Automating Call Distribution
U.S. SMART
SPEAKER
SHIPMENTS
(Thousands
of Units)
IT Tasks
Marketing
Tasks
Finance and
Accounting
Tasks
Customer
Service
56.8
52.1
41.2
43.6
15
Tailoring Promotions
16
Monitoring Social Media Comments
16
Improving Media Buying
16
Using Runbook Automation
17
Financial Trading
27.3
34
Reducing Product Management Work By Automating It
Resolving Users' Technology Problems
2017
2018p
Source: CTA Market Research
52
34
Gauging Internal Compliance
41
7.2
2016
19
Anticipating Future Customer Purchases
MARCH/APRIL 2018
2019p 2020p 2021p
44
Detecting and Deterring Security Instrusions
Source: CTA Market Research
I T I S I N N O VAT I O N
Kyodo News/Getty Images
Apple Inc.'s HomePod,
an artificial intelligence
equipped speaker,
seen in this photo, went
on sale on Feb. 9, 2018,
in the U.S., Britain
and Australia.
http://www.CTA.tech/research
i3 - March/April 2018
Table of Contents for the Digital Edition of i3 - March/April 2018
Contents
i3 - March/April 2018 - Cover1
i3 - March/April 2018 - Cover2
i3 - March/April 2018 - Contents
i3 - March/April 2018 - 2
i3 - March/April 2018 - 3
i3 - March/April 2018 - 4
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i3 - March/April 2018 - Cover3
i3 - March/April 2018 - Cover4
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