i3 - September/October 2018 - 52
Business
OK Google,
What's on Sale?
STATS A N D FACTS
Many consumers have already adopted voice technology in their homes, whether through a smart
speaker or a smart TV with voice capabilities. Now,
consumers are beginning to use this technology for
shopping. Thanks to the ease of use and instantaneous access, buyers are depending on this experience to order everything from paper towels to new
electronics. This trend isn't expected to stop anytime
soon, as users become more familiar with the technology and the routine.
OVERALL SATISFACTION WITH VOICE SHOPPING
Extremely satisfied
86%
67%
37
37
37
REASONS FOR NOT SHOPPING USING VOICE
48
39
Prefer to shop via other modes
(i.e., phone, computer, or in person)
30
Shoppers did
make purchase
Shoppers didn't
make purchase
59%
General lack of familiarity/information on how to
shop with my voice activated smart speaker(s)
33
30
Concerned it will not order the correct item I specify
Do not want to share my payment
information with my device
PRODUCTS ULTIMATELY PURCHASED
AND AMOUNT SPENT IN PAST YEAR
Top 10 Products Purchased
25
Do not know what information to ask my voice
activated smart speaker(s) when shopping
18
Do not trust the products suggested
by my voice activated smart speaker(s)
Amount Spent in Past 12 Months
Food & groceries
30%
LESS THAN $100 [NET]
40%
Household supplies
26
LESS THAN $50 [SUBNET]
25
Do not want friends or family members making
purchases on my behalf
Electronics
25
Less than $20
10
Other
Beauty & health
22
$20 to less than $50
15
Entertainment
21
$50 to less than $100
14
Ordering meals
21
$100 to less than $250
19
Clothing & accessories
21
$250 to less than $500
18
Music download/services
21
$500 OR MORE [NET]
24
Pet supplies
20
$500 to less than $1,000
14
Toys & products for children
15
$1,000 to less than $2,500
5
$2,500 to less than $5,000
3
$5,000 or more
2
11
8
5
LIKELIHOOD TO MAKE A PURCHASE USING
VOICE IN THE NEXT 12 MONTHS
Shoppers...
Who have made a purchase...
40%
26
Extremely Likely
16
Very Likely
4
8
Somewhat Not Very Not At
Likely
Likely All Likely
Who have not made a purchase...
20%
20
24
10
13
Non-shoppers...
Source: CTA Market Research
52
SEPTEMBER/OCTOBER 2018
4% 6
17
23
37
I T I S I N N O VAT I O N
Aeriform/Getty Images
75%
Total Shoppers
Somewhat satisfied
i3 - September/October 2018
Table of Contents for the Digital Edition of i3 - September/October 2018
Contents
i3 - September/October 2018 - Cover1
i3 - September/October 2018 - Cover2
i3 - September/October 2018 - Contents
i3 - September/October 2018 - 2
i3 - September/October 2018 - 3
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i3 - September/October 2018 - Cover3
i3 - September/October 2018 - Cover4
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