i3 - November/December 2018 - 11

Tech

dealers to remotely check the health of farmers' machines proactively. If an alert comes
up, the service technician is notified instantly
and can remotely analyze the root cause and,
in many cases, even solve the issue remotely,
without the farmer even knowing about the
issue in the first place.
The John Deere Intelligent Solutions
Group (ISG) is a division of Deere that creates
advanced AI, machine learning, IoT, mobility, guidance and automation technology to
ultimately improve our customers' productivity,
efficiency and profitability. Through partnerships and R&D, we continue to innovate at a
scale that's faster and more advanced than
anyone else in the industry and will continue
to lead the charge to bring intelligence to farm
equipment to enable farmers to feed the world.
We're shifting from bigger, faster and
stronger machines, to solutions that are more
automated, easier and precise. We're also
proving that not only does "Nothing Run Like a
Deere," but "Nothing Thinks Like a Deere" too.

Q What is precision agriculture? Has this

resulted in higher yields and other benefits?
A Precision agriculture is all about using
technology like sensors, GPS, data, AI and
automation to make more informed and
accurate decisions. Before the introduction
of precision agriculture technology, all fields
and crops were treated as if they were the
same and had the same needs. For example,
by applying the same amount of fertilizer
down over the entire field, famers ended

up having waste in some areas because the
soil couldn't hold the nutrients and serve
the plant at that level in all spots. To better
design, develop and bring advanced precision technologies to market, we developed
John Deere's ISG. ISG is at the core of Deere's
innovation, working across all divisions to
make sure that the company is aligned in
technological advancements. The use of
precision ag not only results in higher yields,
but these machinery systems also enable
farmers to increase their
output while controlling
costs, conserving land
and water resources
and reducing the overall
environmental footprint of
agriculture.

Can you talk about
your participation
at CES?

A This year's CES is huge for us. We're going big. Our
booth will be located on the lower level of South Hall
(LVCC, South Hall 2 - 26408) within the artificial intelligence section. We're excited about this space because
attendees will have the opportunity to speak with our
team and see in person the intricate technologies that
farmers are using today - from sensors to AI, connectivity and everything in between. They'll get an up-close
view of our latest combine, or what we like to call our
interconnected factory on wheels, right on the show
floor. It will be hard to miss! On top of that, you won't just
see cars in this year's self-driving lot. It will be hard to
miss the big green tractor driving around the lot showing off our automated technology.

Q What are your global

goals for the company?

A Farmers need to con-

tend with a lot of challenges stemming from a
growing population and
unpredictable weather. At
the same time, we're seeing an increase in urbanization and a decrease
in arable land and skilled
workers in rural areas.
Our goals revolve around
our farmer customers.
We strive to bring leading edge technologies
to solve problems and
capture opportunities that
will make Deere customers the most profitable and sustainable
farmers in the world. This year, we surpassed
a significant milestone of having our precision agriculture technology adopted in more
than 100 countries and have well over 100
million acres engaged in our digital ecosystem. On top of that, 25 percent of the world's
arable land is being farmed with Deere technology. Our global growth isn't just rooted
in products, but in bringing connectivity
to rural areas in South America, Africa and
India so that the technology works. It's also
driven by a deep customer understanding
of regional-specific farming practices which
drove each technology value proposition
required for customer adoption.

credit

GO ONLINE: Read the entire
interview at CTA.tech/i3.
C TA . t e c h / i 3

NOVEMBER/DECEMBER 2018

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i3 - November/December 2018

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