i3 - November/December 2018 - 26

activities. A Deloitte study indicates
that DIY health spans generations.
While millennials are more likely to
use digital health tools, seniors are
actively using apps or websites for
refilling prescriptions or prescription reminders.

A HEALTHCARE
SHOPPING SPREE

Today's health and wellness consumer
can shop for health tech just about
anywhere - pharmacies, supermarkets, big box stores, cosmetic superstores, convenience stores and online
retail, in partnership with their physicians or not. Walgreens, CVS, Costco
and Amazon are just a few of those
stepping up their digital health game
with more products and services.
Best Buy made news this summer
when it acquired GreatCall, a

company that offers mobile products
and wearables catering to older citizens, caregivers and those who need
emergency help. At the same time Best
Buy is testing a service called Assured
Living to help older adults age in
places with tech assistance. And the
store's digital health and wellness footprint has expanded to carry a variety
of devices from baby monitors and
pre-natal care to fitness devices, smart
thermometers, blood pressure devices
and more. For example, Walgreens'
Find Care Now option offers immediate telehealth care online and a suite
of apps to manage everything from
prescriptions to smoking cessation.
Health purchases often occur outside of traditional stores, too. Fitness
clubs like Orangetheory Fitness use
heart rate monitors during group
workouts. Weight Watchers is

redefining itself as a wellness company,
rather than a weight loss company. The
company learned that roughly 1.3 million unique members have a synced fitness device; 1.8 million unique
members engaged on Connect, the
company's digital social network community; and 2.6 million members used
the barcode scanner to track food.

THE DOCTOR IS HOME

Digital health offers many alternatives to a doctor's office visit.
Tytocare, a new telehealth platform,
looks like a small docking station.
Consumers can plug various adapters
into it to capture data from their
ears, throat, lungs and more. Data is
relayed via smartphone to the doctor,
where it can be evaluated. Alivecor's
KardiaMobile, an electrocardiogram
(EKG) monitoring system, eliminates
the need for multiple sojourns to the
doctor's office by offering a special
fingertip pad that records the EKG
and transmits the data via Bluetooth
to your mobile device.

Smart cameras enable another sort
of diagnosis tool. After you receive its
special kit, Healthy.io, analyzes your
urine for conditions like infection or
pregnancy. SkinVision offers regular
skin cancer screenings by smartphone. At home genetic testing has
also become more refined. Color
looks at your propensity for inherited
diseases like breast and lung cancer
through in home genetic testing.
Finally, on the rehabilitation and
retraining side, apps like Brainpower
provide mental workouts for students

26

NOVEMBER/DECEMBER 2018

I T I S I N N O VAT I O N

Caiaimage/Andy Roberts/Getty Images

today's health and wellness
consumer can shop for
health tech just about
anywhere.


http://www.alivecor.com http://www.greatcall.com http://www.Healthy.io

i3 - November/December 2018

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