i3 - January/February 2019 - 32

C SPACE CONNECTS
CONTENT &
ow in its fifth year, C Space - the CES program that brings
together the world's innovators, marketers and creatives
all in one venue - is escalating its role as a mind-melding opportunity for creatives and marketers to share ideas and assess how they
can capitalize on new technology available to them. Over the years,
marketing, advertising and studio production executives have
found inspiration at C Space for everything from the latest distribution method to display systems.
The synergy takes on new significance this year as leaders from
every department confront emerging issues, such as trust and
brand transparency, in an environment of shifting consumer expectations. For example, Procter & Gamble's Chief Brand Officer Marc
Pritchard will focus on how his company's global brands are creating a marketing ecosystem to connect with consumers. P&G is also
a first-time CES exhibitor, with a large presence at the Sands Expo.
The C Space conference agenda is packed with experts from
leading brands such as Forbes, Cadillac, IBM and Unilever discussing new technologies and platforms changing the way consumers behave. C Space participants showcasing technologies
related to advertising, marketing analytics and content on the
show floor and in private suites include A&E Networks, Adobe
Media, Comcast, eBay Advertising, Google, Hearst, Hulu,
MediaLink, NBCUniversal, NeuLion, OMD, Pandora Media,
Samsung Ads, Snap, T-Mobile, TiVo, Turner, Variety,
Wunderman and WWE.
"We created C Space to bring advertising and content professionals together to network, create partnerships and make
deals," explains Karen Chupka, EVP, CES. "C Space is an opportunity to connect with industry leaders and decision makers in
the entertainment and branding industries."
Chupka characterizes the growing reality that "content resides
on all our devices" as "incredibly important." She also focuses on
the growth of analytics and other tools that help marketers and
programmers focus on new opportunities.

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https://www.ces.tech/CSpace

i3 - January/February 2019

Table of Contents for the Digital Edition of i3 - January/February 2019

Contents
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i3 - January/February 2019 - Contents
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