i3 - January/February 2019 - 9

Tech
is done and the way businesses operate, represents a massive competitive advantage.
And that's what we've been up to at IBM,
processing 75 percent of the word's business data and helping the major businesses
we serve - like 40 of the top retailers and 90
percent of all banks - harness new technologies and data to completely transform their
businesses. I'll give you a few examples.
ExxonMobil uses our cloud as the foundation for its Speedpass+ app to deliver greater
levels of personalization, efficiency and security to customers and enable them to pay for
fuel and car washes via their mobile device.
By tapping into the IBM Cloud, the app can
quickly process and analyze mobile transactions to put drivers back on the road faster.
Additionally, a seamless integration with their
loyalty program allows customers to collect
rewards points with every fuel purchase.
Blockchain is being used to make our
food safer, improve global trade, speed
cross border payments, even certify that the

Q

IBM made a big move on
cloud in late 2018.
What was the thinking
behind this move?

A Businesses are at the beginning of the
second chapter of cloud. Chapter one was the
easy part, like moving low-cost applications
to the cloud or renting IT infrastructure. This
moved companies about 20 percent of the
way through their cloud journey.
Chapter two, and the next 80 percent,
are about unlocking greater value and
accelerating growth by shifting and
managing core business applications on

C TA . t e c h / i 3

diamond or gold jewelry you're wearing is real
and ethically produced. Today, IBM has more
than 500 active blockchain clients. One of
them, Seagate Technologies, a CTA member,
is using the technology to reduce counterfeiting by uniquely identifying hard disk drives.
Goldcorp recently announced they are the
first in their industry using IBM AI technology.
They are using Watson to improve predictability for gold mineralization, helping explorers
locate deposits in a fraction of the time and
cost of traditional methods - yielding the predicted mineralization at the expected depth.
There is so much we are on the cusp of
that technology will enable. It's the beginning
of a major shift - in how people work and
how the systems of business power our lives.
CES is a great opportunity to explore these
new innovations transforming our lives, not
just the ones we can hold in our hands.

Q IBM has taken an early lead in blockchain. What kind of challenges is this
technology addressing and how can it help
tech companies?
A Blockchain is emerging as a profound force,
not just in crypto currencies but in transforming how businesses view trusted transactions
across many industries. The technology is
catching on so quickly because it addresses
a very basic issue: can you trust data on a network? That's a critical and often costly question any time you have transactions involving
the exchange of goods or value.
Blockchain technology creates a single,
shared version of the truth, that no one
member or entity owns or controls. That leads

the cloud. The average company today
can have thousands of apps, and there's
no one-size-fits-all approach to getting
the most out of them. This is why most
businesses use a mix of cloud providers
as well as public and privately-operated
cloud environments for their data and apps
to maintain the highest levels of security
and availability. We call this mix of clouds a
"hybrid, multicloud approach."
Our acquisition of Red Hat makes IBM
the world's number one hybrid multicloud
provider. We will be the most open, the
most secure and the best equipped partner

to increased trust and integrity in the flow of
information among participants. More simply,
it's an entirely new operating system for trust,
upon which all sorts of innovation can spring.
While most commonly known for enabling
crypto-currencies, many other applications
are taking shape to authenticate and manage all manner of digital records: a share of
stock, a title to property, provenance of food,
health records - even digital identity. And it
all happens in a distributed, fast, transparent,
and secure way. By fundamentally changing
the way we store, manage and share data in
networks, we can put data back in our hands
and strengthen and extend trust.
There are also strong consumer benefits
to the growing use of blockchain. Some
of the world's largest retailers - through a
consortium called Food Trust - are using IBM
Blockchain to make the global food system
safer. It used to take Walmart up to a week
to track a package of mangoes back to the
farm. With blockchain, it now takes Walmart
2.2 seconds. That speed and visibility can
help ensure the safety of food sold in stores.

Q Can you discuss your trust and transparency principles for AI? How do we protect
data and privacy?
A I see data and AI as the opportunity of our
time but also the issue of our time. There's
tremendous potential for these powerful
forces to make our world a better, healthier
and more productive place. But that transformation can only happen if businesses
and consumers trust the companies putting data and AI to work.

that businesses need for the next 80 percent of their cloud journey. I'll give you an
example of why this is important:
Westpac, one of Australia's largest banks
and financial service providers, is working
with IBM to implement a hybrid multicloud
strategy. Westpac has migrated core banking
applications to a secure public IBM Cloud
infrastructure in Australia, while also leveraging their own on-premises infrastructure. This
enables the company to easily deploy applications and deliver new customer solutions to
market faster, while meeting their regulatory
controls for data protection and privacy.

JANUARY/FEBRUARY 2019

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Table of Contents for the Digital Edition of i3 - January/February 2019

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