i3 - May/June 2019 - 17

By Kerrianne Haresign

Tech

PIPE LINE

What Is Artificial Intelligence
Anyway? - A Standardized Response

rtificial intelligence (AI) has been
around for decades, but in recent years
with the accumulation of vast quantities
of data and advancements in computer technology - which brought cheaper and massive computing power - the promise of AI is becoming a
reality. AI is an ingredient to all elements of the
consumer technology industry impacting everything from health care
to content creation and
curation, to security and
self-driving vehicles.

This rapid and pervasive
growth of AI technology has
led to opportunities and challenges across policy, education,
communications and technical standardization arenas. To respond to these
issues, the CTA Technology Council created the AI Advisory Group in May 2018,
which provides technical guidance on AI for CTA. This
"According to
resulted in the publication of
CTA consumer
two white papers on AI: What is
research, twoArtificial Intelligence? and Use
Cases in Artificial Intelligence.
thirds (67 percent)

iStock/Getty Images

What is Artificial
Intelligence?

of consumers who
are familiar with AI
agree that AI will
free up humans to
do more social and
creative aspects
of work."

Published in September 2018, this
paper provides a practical guide to
understanding the definition,
meaning and importance of cognitive technologies and their adoption in industry. The paper
Source: CTA Market Research
addresses the history of AI, expert
definitions, why AI matters, the AI
ecosystem and issues with AI (e.g., explainable
AI, impact on jobs, avoiding bias and AI super intelligence).

Use Cases in Artificial Intelligence

Published in November 2018, this paper provides a general
understanding of the application of AI across a range of
C TA . t e c h / i 3

industries including security (home cybersecurity, fraud
detection), health, fitness and wellness (preventative
analytics, consumer-focused health care), digital assistance (voice assistants, intelligent chatbots), content
(gaming, content management), self-driving vehicles and
law enforcement.

CTA Delves into AI

These papers just scratch the surface of AI and reinforce the
need for the CTA community to explore further
technical work from both a horizontal/crossproduct category and vertical/in-product
category perspective.
To respond to the horizontal need,
CTA formed a new standards committee in February 2019 addressing AI (R13). R13 is chaired by
Neelam Sandhu (BlackBerry)
and Andrew Hill (Mercedes Benz
- A Daimler Brand) serving as
vice chair. The committee is
tasked with the development of
standards, recommended practices
and technical reports related to AI.
As its first project, R13 will
develop a standard on the definitions
and characteristics of AI related to consumer technology, including terms like
Artificial Super Intelligence, Augmented Intelligence,
"Narrow" AI, Natural Language Processing, Machine
Learning, Decision Trees and Deep Learning. This standard is anticipated to be published this summer.
To respond to a key vertical need in the area of health
care, CTA formed a standards working group addressing
AI in health care (R13 WG 1), co-chaired by Pat Baird
(Philips) and Jerry Wilmink (CarePredict). The WG,
which includes participants from CTA member companies and allied associations, will develop standards, recommended practices, and related documentation
addressing the application of AI in health care with a
focus on consumer health, fitness and wellness technology. The WG is exploring definitions/characteristics of
AI in health care including what makes for good trustworthiness and best practices for data stewardship.
For more information or to get involved in the AI standards efforts, contact standards@CTA.tech.
MAY/JUNE 2019

http://CTA.tech/i3

i3 - May/June 2019

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