i3 - May/June 2019 - 26

Contiental CUbE

"There will be peaks in
demand for driverless
vehicles during the
day," McClain adds.
"To make use of [them]
outside those peak rush
hours is where robot
delivery comes in."
- Jeremy McClain

Director of Systems & Technology
at Continental North America

and technology at Continental North America in
Auburn Hills, MI. "In fact, it is forecasted to provide an
answer for up to 80 percent of all business-to-consumer
deliveries according to multiple research sources.
Couple this with a growing population and the conditions are perfect for multi-use fleets."
The Continental CES booth showcased CUbE and a
delivery robot in a residential setting.
"There will be peaks in demand for driverless vehicles
during the day," McClain adds. "To make use of [them]
outside those peak rush hours is where robot delivery
comes in. We see great potential in our automotive
technology to support robotics companies in developing autonomous delivery robots as an additional use
case for driverless vehicles."
Daimler also has teamed with BMW Group on future
mobility services, investing more than $1 billion in five
joint ventures that meld their once separate car sharing,
ride-hailing, parking, charging and multimodal transport endeavors. The alliance was announced in
February. "We have a clear vision," says Harald Kr├╝ger,
management board chairman of BMW AG. "These five
services will merge more closely to form a single mobility service portfolio with an all-electric, self-driving

fleet of vehicles that charge and park autonomously and
interconnect with other modes of transport. This service portfolio will be a key cornerstone in our strategy
as a mobility provider. The cooperation is the perfect
way for us to maximize our chances in a growing market, while sharing the investments."
The joint ventures are named Share Now for car
sharing, Free Now for taxi ride-hailing, Park Now for
parking, Charge Now for charging and Reach Now for
multimodal transport.
"By creating an intelligent network of joint ventures,
we can shape current and future urban mobility and
draw maximum benefit from the opportunities opened
up by digitalization, shared services and the increasing
mobility needs of our customers," says Dieter Zetsche,
management board chairman at Daimler and head of
Mercedes-Benz Cars. "Further cooperation with other
providers, including stakes in startups and established
players, are also a possible option."
Likewise, BMW and Daimler are co-developing
ADAS (advanced driver assistance systems), self-driving and self-parking car technologies, the automakers
announced in February. The basis is a scalable and flexible architecture for Level 3 and Level 4 autonomy on

" M O B I L I T Y AT YO U R S E R V I C E .
26

MAY/JUNE 2019

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I T I S I N N O VAT I O N



i3 - May/June 2019

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