i3 - May/June 2019 - 52

Business

CONSUMER INTENT TO USE
VR IN THE NEAR FUTURE

STATS A N D FACTS

43%

Movies

Mixed Applications

40

Movie-related games, trailers, promotions

32

Video games

In tracking consumer sentiment of mixed reality (XR) technologies,
CTA found that while virtual reality (VR) dominates in the media
and entertainment context, augmented
reality (AR) technologies fill a
different role. According to
CTA's Augmented and
Virtual Reality:
Consumer Sentiments
study, shopping (38
percent) and navigation assistance
(30 percent)
round out the top
five use cases
for AR.

27

Shopping

21

Health and fitness
Education

18
12 Navigation assistance

3 Create and share VR content

CONSUMER INTENT
TO USE AR WITHIN
THE NEXT TWO YEARS
Shopping

38%

Video games

37

Movie-related games, trailers, promotions 37

32

Movies

30

Navigation assistance

25

Health and fitness
Education

21

SUPPORT FOR AR'S INCLUSION
IN DIFFERENT SITUATIONS
Level of Favorability*

VR content

Emergency responders

73%

Remote support from medical experts

70

Navigation apps

69

Assistance for those with disabilities

69

Furniture or fixture shopping

67

Education and training

66

In-store for product information

61

Apparel shopping online

60
58

Social media

Source: CTA Market Research
MAY/JUNE 2019

56

Video games
Movie trailers

52

Tolgart/Getty Images

7 Create and share

46
I T I S I N N O VAT I O N


http://www.cta.tech/research http://www.cta.tech/research http://www.cta.tech/research

i3 - May/June 2019

Table of Contents for the Digital Edition of i3 - May/June 2019

Contents
i3 - May/June 2019 - Cover1
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i3 - May/June 2019 - Contents
i3 - May/June 2019 - 2
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i3 - May/June 2019 - Cover3
i3 - May/June 2019 - Cover4
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