Business CONSUMER INTENT TO USE VR IN THE NEAR FUTURE STATS A N D FACTS 43% Movies Mixed Applications 40 Movie-related games, trailers, promotions 32 Video games In tracking consumer sentiment of mixed reality (XR) technologies, CTA found that while virtual reality (VR) dominates in the media and entertainment context, augmented reality (AR) technologies fill a different role. According to CTA's Augmented and Virtual Reality: Consumer Sentiments study, shopping (38 percent) and navigation assistance (30 percent) round out the top five use cases for AR. 27 Shopping 21 Health and fitness Education 18 12 Navigation assistance 3 Create and share VR content CONSUMER INTENT TO USE AR WITHIN THE NEXT TWO YEARS Shopping 38% Video games 37 Movie-related games, trailers, promotions 37 32 Movies 30 Navigation assistance 25 Health and fitness Education 21 SUPPORT FOR AR'S INCLUSION IN DIFFERENT SITUATIONS Level of Favorability* VR content Emergency responders 73% Remote support from medical experts 70 Navigation apps 69 Assistance for those with disabilities 69 Furniture or fixture shopping 67 Education and training 66 In-store for product information 61 Apparel shopping online 60 58 Social media Source: CTA Market Research MAY/JUNE 2019 56 Video games Movie trailers 52 Tolgart/Getty Images 7 Create and share 46 I T I S I N N O VAT I O Nhttp://www.cta.tech/research http://www.cta.tech/research http://www.cta.tech/research