i3 - July/August 2019 - 20

FO R G O O G L E
STA D I A
BY JOHN GAUDIOSI

ccording to IHS Markit, the
global console market grew
from $42 billion in 2017 to
$47 billion in 2018, buoyed by
a record high in the digital
content and services sector.
The sale of digital games,
downloadable content and
games as a service raked in
$32 billion last year. That pinnacle is expected to be broken
this year with nearly $34 billion in revenue generated.

A pair of newcomers - Google and Apple - are entering the gaming
space in a big way, taking on Microsoft, Nintendo and Sony. Not resting on
their laurels, Sony and Microsoft have "next generation" consoles on tap for
2020 releases, while Nintendo is readying a lower-priced Switch to target
a broader console gaming audience.
In the traditional console video game business, the bestselling devices of
all time like Sony's PlayStation 2 (155 million units sold worldwide) and
Nintendo's Wii (over 101 million sold globally) have only reached a fraction
of the potential gaming audience, according to Jack Buser, director of
games, business development at Google.

20

JULY/AUGUST 2019

I T I S I N N O VAT I O N



i3 - July/August 2019

Table of Contents for the Digital Edition of i3 - July/August 2019

Contents
i3 - July/August 2019 - Cover1
i3 - July/August 2019 - Cover2
i3 - July/August 2019 - Contents
i3 - July/August 2019 - 2
i3 - July/August 2019 - 3
i3 - July/August 2019 - 4
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i3 - July/August 2019 - Cover3
i3 - July/August 2019 - Cover4
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