Business STATS A N D FACTS What is Driving the Market? CTA's 21st Annual Consumer Technology Ownership and Market Potential surveys consumer ownership and purchase intent for nearly 60 technology products. The study shows that purchase intent remains strong for products including smartphones, televisions and both wired and wireless earbuds, while household penetration for smart speakers continues to grow. The bottom line: the study shows that innovation continues to propel the consumer tech industry forward. TOP FIVE MOST OWNED CONSUMER TECHNOLOY PRODUCTS 95% 91 75 Television Smartphone Notebook, laptop or netbook 65 64 Tablet DVD/Blu-ray player or recorder HOUSEHOLD PENETRATION AND INSTALL BASE (UNITS) NUMBER OF OWNER HOUSEHOLDS INSTALLED UNIT BASE 114M 285M 109M Smartphone 90M Notebook, laptop or netbook computer 67M Wired earbuds 78M Tablet 229M 144M 134M 125M 37% Earbuds (any) CONSUMER PURCHASE INTENT 38% 27 Smartphone Wireless earbuds 97% repeat purchase Damir Khabirov/Getty Images Television (any) 59% repeat purchase 86% REPEAT PURCHASE 26 Television (any) 95% repeat purchase 25 24 Wired earbuds Notebook, laptop or netbook computer 84% repeat purchase 81% repeat purchase Source: CTA Market Research 52 JULY/AUGUST 2019 I T I S I N N O VAT I O Nhttps://www.cta.tech/Research-Standards.aspx https://www.cta.tech/Research-Standards.aspx