i3 - September/October 2019 - 4

Editor's Note

Set an
Example

I T I S I N N OVAT I O N
PRESIDENT AND CEO

Gary Shapiro

SENIOR VICE PRESIDENT

Jean Foster

Many charismatic leaders in
the tech industry encourage
and inspire others. Shelley
Zalis, CEO of the Female
Quotient, is one of them. She
aims to foster equality in the
workplace through collaboration. And it all began at CES many years ago. A passionate advocate for women, she also believes that partnerships are a key to
success. Read our interview to see how her strategy to encourage
global companies to more effectively work together and expand
diversity not only benefits businesses, but also society.

 O 

n another front, because the
auto industry is going through
a massive tech disruption,
innovative partnerships
between automakers and startups are
becoming crucial to stay ahead of the
curve. Although automakers have plenty
of internal talent, investing in entrepreneurial companies allows them to quickly
expand their knowledge and expertise to
accelerate the development of new
technologies including self-driving cars.
Another important issue today are
cybersecurity threats that can impact any
business as well as products connected
to the Internet of Things. What solutions
are the industry and government groups
recommending to thwart these security
threats? Standards makers and regulators
stress they want to "align" policies and
principles so that security solutions work
effectively across many platforms and
devices. In "A Tech to Watch" we also
examine the security issues with 5G tech.
Artificial intelligence often seems like
a future development, but AI is already

impacting how we live. According to
CTA research, AI is growing in several
key areas like security, content creation
and curation, health care, digital assistants, self-driving vehicles and law
enforcement. However, many consumers don't realize their Alexa, Google
Assistant or Siri is already using AI to
answer your requests. IHS Markit found
roughly four billion devices already use
AI-powered voice assistants.
We also examine how Sony
Electronics, led by President and COO
Mike Fasulo, is elevating the customer
experience by focusing on independent and specialty retailers, as well as
the custom installation channel by
accentuating Sony's premium quality
and design. Please send comments
to cstevens@CTA.tech.

Cindy Loffler Stevens,
Editor-in-Chief

CELEBRATING 20 YEARS OF INNOVATION
Join us for the 2019 CT Hall of Fame Dinner on Wednesday evening,
November 6. We will honor an inspirational group of leaders at SIR Stage37 in
New York. For the first time, we will also recognize our Innovation Entrepreneur
Award winners. Help us celebrate the 20th anniversary of the CT Hall of Fame
program. To learn more, and to register, visit CTA.tech/events.

4

SEPTEMBER/OCTOBER 2019

i3_0919_FOB_EdNote.indd 4

EDITOR-IN-CHIEF

Cindy Loffler Stevens
MANAGING EDITOR

Mark Chisholm

EDITORIAL ASSISTANT

Jeremy Snow

SENIOR CREATIVE
MANAGER

ADVERTISING
MANAGEMENT

GRAPHIC DESIGNER

CIRCULATION
MANAGER

John Lindsey
Ian Shields

MANAGER,
CREATIVE DIRECTION

Eric Schwartz

Gretchen Mitchler

Matt Patchett

EDITORIAL CONTRIBUTORS

Gary Arlen, Alan Breznick, Robert Calem,
Jack Cutts, John Gaudiosi, Steve Koenig, Natalie Hope McDonald,
Steve Smith, Susan Schreiner, Murray Slovick
EDITORIAL ADVISORY BOARD

Kari Aakre, Intel; Dave Arland, Arland Communications;
Sally Washlow, Cedar Electronics; Peter Brinkman, Casio;
Gabriele Collier, HDMI; Kristen Cook, The Marketing Shack;
Danielle Deabler,NPR Labs; John Dunstan, Netgear; Sean Durkin,
Tencent; Bill Kircos, Intel; Bill Leebens, LM&M; Chris Loncto,
Sharp Electronics Corp.; Daniel Pidgeon; David Steel, Samsung;
John Taylor, LG Electronics
DESIGN, PRODUCTION AND PUBLISHING MANAGEMENT

228 E 45TH ST., SUITE 701, NEW YORK, NY 10017

SENIOR ART DIRECTOR

PRODUCTION TECHNOLOGY

Carolyn Miller

Marilyn Bain

PHOTO EDITOR

PRODUCTION MANAGER

Leah Rudolfo

Lori Orient
OPERATIONS MANAGER

Gabby Tan
It Is Innovation (i3) is published as a service to the members of the
Consumer Technology Association (CTA) and to key players in the consumer
technology industry. CTA represents more than 2,200 U.S. manufacturers
of audio, video, digital imaging, accessories, mobile electronics, home
networking, wireless communication, information technology and multimedia
products that are sold through consumer channels.
The opinions expressed in articles are those of the authors and not necessarily
those of CTA. Comments, questions and letters to the editor are welcome.
Address responses to: It Is Innovation (i3), Consumer Technology Association,
1919 South Eads St., Arlington, VA 22202, tel: 703 907 7600.
© 2019 Consumer Technology Association
Articles from this issue may be reproduced in whole or in part,
provided full credit is given to CTA.
CES® and International Consumer Electronics Show®
are trademarks owned by CTA.
It Is Innovation (i3) (USPS 022897 Vol. 7, No. 5) is published bi-monthly by the
Consumer Technology Association, 1919 South Eads St., Arlington, VA 22202.
Periodicals Postage Paid at Arlington, VA and at additional mailing offices.
POSTMASTER:Send address changes to It Is Innovation, CTA, 1919 South Eads
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I T I S I N N O VAT I O N

9/9/19 2:08 PM


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i3 - September/October 2019

Table of Contents for the Digital Edition of i3 - September/October 2019

Contents
i3 - September/October 2019 - Cover1
i3 - September/October 2019 - Cover2
i3 - September/October 2019 - Contents
i3 - September/October 2019 - 2
i3 - September/October 2019 - 3
i3 - September/October 2019 - 4
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i3 - September/October 2019 - Cover3
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