i3 - September/October 2019 - 40

Policy

By Rachael Watson

FAC E S O F I N N OVAT I O N

Emile Maamary
of SteadiWear

 E 

mile Maamary, SteadiWear co-founder
and CFO, alongside Mark Elias, fellow
co-founder and the company's CEO,
has developed a battery-free tremor-stabilizing
glove designed to reduce the severity of hand
tremors. The glove, called the SteadiOne, aims
to help users with Parkinson's and essential
tremor disease go about their daily lives more
comfortably. i3 recently sat down with
Maamary to learn about the startup and this
innovative device.

SteadiOne is a battery-free
tremor-stabilizing glove
designed to reduce the
severity of hand tremors.

SteadiWear and developing the SteadiOne?
A Mark and I met a couple of months after
graduating from university and decided we
wanted to take an entrepreneurial path. We realized both of our grandmothers had tremors and
decided to pursue that because when we did
our research, we found there was a major gap in
the market. From pharmaceuticals to invasive
surgery, there were no real solutions that were
well-rounded and lacked side effects. And at
this stage, we've received feedback from users,
and seeing their satisfaction after using our
device definitely inspires us to strive forward.

Our aim is
to increase
users' confidence
and independence
to improve their
quality of life.

Q How does the SteadiOne stand out among
other treatment options?
A Our aim is to increase users' confidence and
independence to improve their quality of life. In
development, it was most important to maintain
the battery-free status because we believe that
people, seniors especially, are already overwhelmed by learning
to operate various technologies, so we wanted to keep it as simple
as possible. Because the device is battery-free and non-intrusive, it
maintains a Class I status. This allows users to go out and buy it in a
pharmacy or online without a prescription or a recommendation.
You don't need to visit a neurologist, which is expensive and is a very
time-consuming process in most communities. It's more accessible
than other solutions on the market. We kept it as light as possible, created a specialty design for a customized size range and kept it as cost
efficient as possible. We think a lot more people will be able to use this
solution than other options out there.
40

SEPTEMBER/OCTOBER 2019

i3_0919_POLICY_Faces_of_Innovation.indd 40

Q What is the biggest challenge your company has encountered as a tech startup?
A The challenges centered on securing
funding. Being a hardware company is not
as attractive as being a software company
right now. Hardware companies require more
logistics and have more supply chain difficulties. Getting a hardware product delivered
and made in a structured, cost-efficient manner is very hard. We were fortunate to receive
help securing non-dilutive funding that keeps
our company both lean and able to hit our targets in a timely manner. It was really fantastic
to get so much approval from the community.
Because of that, we still hold 100% of the
company for now and can maintain our goals
in both design and production.

Q What advice would you give to entrepreneurs founding a new startup?
A Don't be afraid to take the risk. Put yourself out there! Navigate all the advice you're going to receive
from different people, be it an investor or a mentor. As long as
you can bounce ideas off of like-minded individuals and if you
put yourself out there, you will find your idea with time. And get
as much feedback as you can. In the early days of a startup, that
is critical. Also, seeking as much non-dilutive funding as possible is a great strategy to keep you motivated and maintain a
boot-strapping process.
For more information, visit steadiwear.com.

Courtesy of SteadiWear

Q What was your inspiration for founding

I T I S I N N O VAT I O N

9/9/19 8:14 PM


https://steadiwear.com/ http://www.steadiwear.com

i3 - September/October 2019

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