i3 - September/October 2019 - 42

Policy

By Jeremy Snow

T EC H H U B

Innovation
at Silicon
Beach
On the beaches of Los
Angeles, companies are
combining tech and the
entertainment industry

SILICON BEACH
UP-AND-COMERS

 W 

hile some techies are
escaping their jobs
for a summer trip to
the beach, this tech hub is
located at one.

42

SEPTEMBER/OCTOBER 2019

i3_0919_POLICY_Tech_Hub.indd 42

at 13%. Aerospace and finance get 9% and
8% of the funding, respectively.

High-Tech Hollywood

Because entertainment is now dominated by online-focused content, LA's
connection to the film industry and
Hollywood has attracted companies
like Hulu and Amazon to make the
California beachside their home.
Streaming platforms and video-focused
apps have become competitors to television and often reach the production
value of TV shows.
The culture behind the entertainment
industry has also morphed to match the
new-age tech companies. Netflix's front
lobby is known as "the Town Hall of
Hollywood," according to the New York
Times. It acts as a "creative gateway"
where entertainment businessmen and
artists meet to discuss their projects -
something that no Silicon Valley front
office can accomplish.
YouTube has also embraced the beach's
high-tech Hollywood offerings. The

platform's stars are so popular that the site
often functions like a compressed version
of Hollywood itself, complete with local
video companies and consultants that
help bolster a creator's channel.
But LA has more entertainment than
just film. For those in the music industry, there's Spotify, Beats by Dre and
Warner Music Group. For gaming,
there's Electronic Arts and League of
Legends creators Riot Games.
Beyond businesses, the Silicon Beach
tech community extends to incubator
programs like the Disney Accelerator,
which has the mouse-led magnate looking for startups to partner with to
enhance their entertainment ventures.
The Los Angeles Dodgers even have
their own accelerator focused on technology within the sports industry.
Entertainment has always been tied to
technology - without television screens
or film cameras, we wouldn't have
Hollywood. Today is no different, but the
big revolutionary tech behind content creation is a smartphone and the internet.

Silicon Beach map courtesy, and created by Mediakix, an influencer marketing agency in Los Angeles.

While Los Angeles has already established itself as one of the biggest tech
hubs in America, its westside has garnered its own name due to the concentration of hip apps, subscription services
and, since it's LA, entertainment companies. The home of companies like Netflix
and YouTube, the City of Angels has
blended fresh tech startups in with its
long-standing film and entertainment
industry, resulting in an explosion of successful streaming sites and internetfocused entertainment companies.
Known as the Silicon Beach, this tech
hub includes hotspots from downtown LA
to beachfront areas like Santa Monica,
Venice, Playa Vista and Culver City. Full of
talented staffers, these businesses offer
high pay, offices next to the beach, and the
opportunity to work on popular products
and services. What's not to love?
According to Mediakix, 21% of the companies here are classified as media/entertainment, while 17% are software/
technology companies. Other top categories include health and wellness, e-commerce and finance. But the funding paints
a picture of how tech will overtake other
prominent industries. Social media companies receive 21% of the total funding,
above media/entertainment, software/
technology and health and wellness - all

Bird Scooters: Rent-a-scooter app
ChowNow: Online food ordering
platform
Headspace: Popular meditation app
Ring: Amazon-owned IoT home
security products
SpaceX: Elon Musk's private
space travel program
The Black Tux: Tuxedo rental
and delivery service
ZipRecruiter: Top online job search

I T I S I N N O VAT I O N

9/9/19 8:14 PM



i3 - September/October 2019

Table of Contents for the Digital Edition of i3 - September/October 2019

Contents
i3 - September/October 2019 - Cover1
i3 - September/October 2019 - Cover2
i3 - September/October 2019 - Contents
i3 - September/October 2019 - 2
i3 - September/October 2019 - 3
i3 - September/October 2019 - 4
i3 - September/October 2019 - 5
i3 - September/October 2019 - 6
i3 - September/October 2019 - 7
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