i3 - September/October 2019 - 56

Business
STATS A N D FACTS

Stream It
The meteoric rise of streaming services can
be traced to a confluence of megatrends
that underpin the 21st century lifestyle,
including connectivity, convenience, value
and everything on-demand. CTA estimates
U.S. consumer spending on video streaming services this year will climb 27% to
$18.2 billion. And in 2020, spending will
approach $22 billion, a gain of 22%.
MUSIC STREAMING SERVICES

U.S. consumer spending ($M)

9,108

VIDEO STREAMING SERVICES

10,097

10,617

2021p

2022p

7,698

U.S. consumer spending ($M)

6,302
$4,780

2019e

$5,285

2020p

$7,928
$12,935

2017

2018

2019e

2020p

$14,421

VIDEO STREAMING SERVICES

SVOD

U.S. consumer spending ($M)

Multichannel/Live

TOTAL
STREAMING SERVICES

22,348

25,356

28,476

18,220

U.S. consumer spending ($M)

14,371
2019e

2020p

$9,108

$7,698

$18,220

2017

2018

2019e

2020p

2021p

2022p

$22,348

Video

Blend Images/Getty Images

Music

$9,438

Source: CTA Market Research
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i3 - September/October 2019

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