i3 - November/December 2019 - 16

By Susan Schreiner

C 4 T R E N DS

Game-On

Tech brings your sports play to the next level

 N 

ew advancements in IoT, artificial intelligence (AI), 5G
and analytics are offering new business opportunities in
the smart sports world. And for those who want to
improve their golf, tennis, baseball or basketball performance
there's a growing selection of connected sports gear. In 2018, the
global sports market was valued at $1.36 trillion, according to
Technavio, a sports market research firm. Meanwhile, the global
smart sports market is expected to post a compound annual growth
rate of over 37% during 2019-2023, according to Technavio.
Data platforms are underpinning the next
generation of digital sports products, capturing real-time metrics for player analysis and performance evaluations for
actionable behavior changes. They provide detailed insights about form, performance and specifics to improve
performance. Innovative startups are

transforming the way products collect,
analyze and share athletic data.

Golf

Practice, observation and analysis of your
golf swing is vital to improve. An accessory called GameGolf Live Tracking
System offers GPS shot tracking, a range

finder that measures the precise distance
to the green and offers online challenges
with golfers worldwide. The SmartGolf
Club offers in-depth analysis/replay with
its 3D-avatar system. Built-in advanced
motion sensors and transmitters in the
grip and club head measures the exact
swing, and then sends the data to the
SmartGolf app.

Indoor Cycling

Peloton put a new spin on the mundane
indoor stationary exercise bike by making
the bike smart. Peloton's large screen and
its growing library of instructor-led, live
or on-demand studio classes have created
a community around its app that makes
you forget how hard you're exercising.

Tennis

Professional tennis players have used
video analysis to view every stroke in
slow-motion detail for years. Now consumers can access that capability, by
retrofitting their racket with a sensor that
communicates with an app via Bluetooth.
Companies like Sony and Champion
offer smart tennis sensors that fit on the
racquet to capture every shot - to alert the
player what needs work. QLIPP Tennis
Sensor Enhanced, Zepp Tennis 2 Swing &
Match Analyzer offer racquet sensors from
Wilson, Babolat, Head, Prince and Yonex.

Sports Stadiums

Startups are using
sensors, screens and
more to improve athlete's knowledge and
performance.

Stadiums are transforming thanks to
developments such as live event holograms, computer vision for ticketing and
security, blockchain-based betting, and
paying concessions using biometric
identifiers. Teams are investing in smart
stadiums featuring robots and drones
from Matternet, Starship and Mythic;
real-time crowd sentiment analysis from
companies like Affectiva or CrowdOptic;
and real-time player insights from
Komodo, Hexoskin, Athos and Signal.
Connecting sports gear and stadiums
with advanced tech is enhancing and
improving experiences for athletes and
fans alike.

2020

16

NOVEMBER/DECEMBER 2019

CES 2020 Check out other companies
on the cutting edge of athleticism at the
Sports Tech Marketplace.
I T I S I N N O VAT I O N

Clockwise from top left: Courtesy of Peloton, Courtesy of Champion, Courtesy of Matternet, Courtesy of GameGolf.

Tech


http://www.CES.tech http://www.CES.tech

i3 - November/December 2019

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