i3 - November/December 2019 - 24

L.A.-headquartered HyreCar, a
car share marketplace that operates in about a dozen U.S. states,
recently launched a new mobile
app that helps make new driver
onboarding and verification even
smarter. Using software from
MiTek Systems in San Diego, the
new app is finding success by not
only shortening the amount of
time is takes to verify a new
driver by about 30%, it also
reduces ID forgery by 20%, simply by using AI.
Joe Furnari, HyreCar CEO, says
that the new technology has
helped to "enable scale and
reduce overhead costs toward
our future vision and personal
transportation." It's something he
expects many other car rental
and sharing companies will be
tapping into, especially as issues
of security become even more
important in shaping the overall
user and driver experience.
For its part, MiTek's focus on
digital transactions has played a
big role in the way the ridesharing
app works. MiTek CEO Max
Caenecchia says the focus of the
new technology is to strengthen
trust and convenience, while supporting stronger overall safety
protocols for the ridesharing marketplace, which represents a very
popular and convenient part of
travel today.
According to a Pew Research
study from late 2018, more
Americans than ever are using
rideshare services: 36% of U.S.
adults have used a ridesharing
service recently, up from just 15%
in 2015. Most of the traffic is, of
course, in urban areas where
HyreCar and other companies
like Uber and Lyft operate, and
almost half of all city residents
have used a ridesharing app, says
Pew, compared to about 19% in
rural regions.

products and open and lock rooms on ships that are outfitted with more than
7,000 sensors.
This new smart device not only acts as a universal pass, but it can track
someone's movements (it can also track other members of someone's party,
like children and the elderly). The wearable device works with Ocean
Compass, an app that displays information about the ship's events and
other vitals on 4,000 different interaction points on the ship, including
large flat-screens. It also provides intelligent
navigation throughout these massive
ships - some of which are well over 15
stories tall.
One of the biggest benefits of a
wearable smart device like this
one begins even before a passenCarnival's
ger leaves home. For example,
Ocean
Medallion
someone can set their cruise
itinerary or even check-in
remotely via Ocean Ready, a
proprietary Carnival technology
that allows people to answer questions about their health, food preferences and general interests even
before they board the ship. That means
if someone has a food allergy or wine preference, the data can be programmed well in
advance of ever stepping foot onboard. As
you can imagine, the established perimeters
are also helpful when it comes to maintaining
inventory and overall customer service.
Thanks to built-in geo-location technology, the device also allows people to access their rooms without ever using a key during the course of
the trip. The room even readies itself as a guest approaches by turning on
lights and adjusting the temperature per the guest's preferences, thus
saving energy when people are not in their rooms. It's a win for the environment, says Padgett.
Guests can also use this smart wearable tech in lieu of carrying credit
cards or cash, which adds another level of security to the cruising experience and tends to encourage travelers to spend more since it's so easy, which
is certainly a benefit for Carnival.
But what's perhaps most interesting about all of the newest advances
in travel tech is how little it requires users to really consider it. Most often,
the goals are to reduce the work it takes (less steps, less thinking) for
someone to be able to access the best, most personalized experiences so
that they can ultimately spend more time having fun rather than fiddling
with gadgets, credit cards and other everyday distractions. As technologies like virtual reality and biometrics are honed even more succinctly for
the travel industry, we can certainly expect it to continue shaping this
next frontier with ease.
"The most rewarding experience," says Padgett about the new smart technology, is that it "ensures that an enhanced, personalized and simplified
experience unfolds before the guests without them giving the enabling
technology a second thought." 

2020

24

NOVEMBER/DECEMBER 2019

CES 2020 Visit the new Travel & Tourism Marketplace to see how smart tech is
providing a more customized experience for travelers.
Delta Air Lines CEO Ed Bastian will deliver a CES 2020 keynote.
I T I S I N N O VAT I O N

Courtesy of Carnival Cruises

SMARTER CARS:
A RIDESHARE APP
RETHINKS
BIOMETRICS


http://www.CES.tech http://www.CES.tech

i3 - November/December 2019

Table of Contents for the Digital Edition of i3 - November/December 2019

i3 - November/December 2019 - Cover1
i3 - November/December 2019 - Cover2
i3 - November/December 2019 - 1
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i3 - November/December 2019 - Cover3
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https://www.nxtbook.com/nxtbooks/manifest/i3_20160708
https://www.nxtbook.com/nxtbooks/manifest/i3_20170506
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