i3 - November/December 2019 - 28

health problem or conversely miss something that is happening. "That causes liability concerns," which are compounded by
privacy concerns; a car can have multiple
drivers and their data could wind up inadvertently co-mingled, he says. And lastly,
there are regulatory concerns, with some
health monitoring systems requiring FDA
approval, he adds.
Yet work on biometric sensing has not
ceased altogether. Automakers are putting
cameras and other sensors in vehicles, initially to ensure drivers are ready to take
back control from a self-driving car if necessary (per Cadillac's implementation with its
SuperCruise system). And later, they'll do it
more, to keep an eye on passengers in
future-generation robotaxis. Nevertheless,
it's been downplayed "probably in part
because [automakers] see it as something
that is further off into the future as a viable
product offering than they might have
thought five years ago," Abuelsamid says.
"It comes down to the difference
between what is possible and what is an
actual business, or what's useful," says
Mike Ramsey, senior research director for
automotive and smart mobility at Gartner
Inc. in Grosse Pointe, MI. While people
don't care about biometric feedback built
into vehicles, for automakers, "the liberation of data from connected cars" is very
compelling, Ramsey says. "Taking sensor
information and applying it in a way that
is very differentiated from what a phone or
a smartwatch can provide" is ultimately
"the key to connected vehicles becoming a
money-making business," he says. And
many of those applications remain undiscovered, he adds, noting the proliferation
of connected cars will spur development.
Gartner predicts 88% of all new vehicles
sold worldwide will incorporate connectivity in 2028, with the greatest proportion in
the U.S., Japan, South Korea and Europe.
Navigant puts forth a somewhat higher
figure: 93% of all new vehicles sold globally in 2028 having embedded connectivity. And it similarly anticipates North
America leading the trend, with 90% of
new cars here being connected by 2023.
28

NOVEMBER/DECEMBER 2019

Meanwhile, data and analytics firm GlobalData says self-driving cars
will be the fastest-growing sector of the automobile industry through
2033, with a compound annual growth rate (CAGR) of 76.1% and sales of
11.26 million units. Moreover, the fastest-growing subset in the timeframe
will be Level 5 (fully self-driving) vehicles, with a CAGR of 73.3%, followed
by Level 4 (highly automated) vehicles at 68.6% CAGR.
GlobalData also sees self-driving robotaxis becoming a mainstream
transit option by 2035.

Harnessing Data to Save Lives

"In the future - especially as we enter the autonomous age - a myriad of
interior cameras and sensors will be required to monitor passenger
health and safety as well as vehicle cleanliness and air quality," says Craig
Piersma, director of marketing at Gentex Corp. in Zeeland, MI. "The
vehicle will need to oversee a virtually endless list of potential circumstances. Are passengers and children properly restrained while in transit?
Did the correct passengers enter/exit the vehicle at their designated
location? Did a passenger smoke, get ill or vandalize the vehicle? Did a
I T I S I N N O VAT I O N



i3 - November/December 2019

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