i3 - November/December 2019 - 29

passenger leave behind
any belongings?"
To deal with these potentialities, Gentex is developing in-cabin systems that
monitor passenger activity
and well-being along with
vehicle hygiene and air
quality. In response to the
findings, "system intelligence would alter vehicle
operation and send alerts
and notifications according
to detected in-vehicle
events," Piersma explains.
But where systems like
Gentex's fall short is in
comprehending the cognitive state of people in the
vehicle, contends Carl
Pickering, CEO of ADAM
CogTec in Portland, OR.
The company is named
after its Adaptive Driver's
Attention Management system, which flashes white
LED lights in the driver's
peripheral vision field and
analyzes physiological
responses to the visual
stimulus: eye saccades,
pupil dilation and eyelid
position, in addition to
other ocular parameters.
Tests are done at the start of
a drive and periodically
henceforth, so changes over
time can be traced. And if
the results signal impairment, Pickering says, the vehicle's ADAS technologies can initiate preventative measures to avert potential accidents.
"Understanding [the driver's] cognitive state is critical since the vast majority of car accidents are due to human error, and the root cause of most
human error is cognitive impairment and misallocation of cognitive
resources - more commonly referred to as driver inattention," he says.
ADAM DETECT, the company's product, can distinguish among impairments caused by alcohol, drugs, extreme fatigue and "cognitive absorption"
(a wandering mind), Pickering says. In lab testing, it also has been proven
95% accurate with regard to alcohol impairment, as correlated to breathalyzer results, he states. Since it's essentially a software solution - leveraging
the same camera employed for other driver monitoring systems - it can
be easily added to any current vehicle, he declares.

"

Data and
analytics firm
GlobalData says
self-driving cars
will be the
fastest-growing
sector of the
automobile
industry
through 2033."

C TA . t e c h / i 3

Pickering formerly was head of
autonomous technology strategy and
global HMI (human-machine interface) manager at Jaguar Land Rover, for
which he worked more than 20 years in
the U.K. He joined two-year-old ADAM
CogTech at the end of 2018 because he
was bullish on the technology and the
promise it holds, he says.
He expects ADAM DETECT to be
in a commercially available vehicle
by the end of next year. To date, ADAM
CogTech has a deal in place with one
automotive industry supplier and more
pending with at least two others,
he reports.
Post-crash, internal injuries to the
driver and passengers aren't visible but
can be life-threatening, nonetheless.
This is the context for medical connected services technology from MDGo,
an Israeli startup that was a first-time
exhibitor at CES last year.
Analyzing crash data routinely collected by a car's sensors and electronics
infrastructure in real-time, MDGo's
software deduces the impact of a collision on a person's internal organs,
head, neck, chest and pelvis, then
extrapolates the injuries they may have
sustained. It then uses the vehicle's
embedded connectivity to send a message alerting emergency medical
responders and local hospitals to these
possibilities, allowing them to figure
out their best course of action before
arriving at the scene.
A pilot test of MDGo's technology in
Israel, begun last year in conjunction
with the country's Magen David Adom
national ambulance service, has shown
92% medical report accuracy compared
to MDA's reported findings from more
than 120 crashes, says Gilad Avrashi, the
company's co-founder and chief technology officer. Another pilot, in Michigan, is
anticipated to begin in 2020. 

2020

CES 2020 See the latest in driverassistance technology in the Vehicle
Tech Marketplace.
NOVEMBER/DECEMBER 2019

29


http://www.CES.tech http://www.CES.tech http://www.CES.tech

i3 - November/December 2019

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