i3 - November/December 2019 - 43

By Jennifer Taylor

Policy

P O L I CY N E WS

CTA's Small Business
Workforce Forum

 C 

TA recently hosted its first Small Business Workforce
Forum, a day-long summit on hiring and retention
strategies to help small tech companies remain
competitive in this unprecedented labor market.

With record low unemployment at 3.7% and
over seven million
unfilled jobs in the
U.S., businesses
nationwide are struggling to find and retain
skilled talent. This is
especially true for
small tech companies
who often don't have a
well-known brand or
staff dedicated to filling their talent pipeEmployers should nurture
Businesses
line. In fact, CTA's
nationwide are an engaging, productive
recent Future of Work
motivating culture
struggling to find and
survey found that 86%
that leads more employees
and retain the
(down six points from
to encourage others to
skilled talent
2018) of respondents
work there.
they need.
have a need for skilled
● Create Thoughtful
workers and four-inOn-Boarding for
five respondents say it
New Employees
will be hard to find candidates with the
A good on-boarding process is a valuright skills, up six points from 2018.
able retention strategy. Holding a dedicated orientation for new employees and
● Don't Underestimate
sharing the founders' personal story and
the company's history help new employCompany Culture
ees connect with the company's mission.
Company culture is important - but
● Put Apprenticeships on Equal
can you measure and track it? Digital
platforms which track employees, such
Footing as Four-Year Degrees
as Glassdoor and current employee satMany college graduates are saddled with
isfaction surveys, give leaders a stronger
student loan debt and struggle to secure
understanding of their employees' sentigood work. Apprenticeships are a tried
ments. Regular townhalls are also beneand true way to bridge the skills gap. The
ficial for employees to share their
U.S. has over 500,000 active apprentices
personal insights.
with 200,000 new starts a year.
● Recruitment is Your
Small businesses in the tech industry
Company's Lifeblood
should approach the workforce shortCTA's Future of Work survey found that
age like a startup would: find lean, agile
employee referral is the most used
and innovative solutions.
(73%) strategy to recruit new talent.
C TA . t e c h / i 3

Industry Developed
Privacy Guidelines on
Health Data
CTA released a unique set of industry-developed voluntary privacy
guidelines for companies that handle
consumer health and wellness data
in September. The Guiding Principles
for the Privacy of Personal Health and
Wellness Information were created by
a wide range of CTA members including Doctor on Demand, Embleema,
Humetrix, IBM and Validic. Established in 2015, the first-of-its-kind set
of principles were created to address tangible privacy risks, discover
consumer preferences and earn their
trust. The scope of the current guidelines has expanded the focus beyond
just data generated from wearables.
The principles cover the collection,
use and sharing of data generated
from personal health and wellness
devices, apps and websites.
The CTA Privacy Principles establish a baseline, voluntary framework
to promote consumer trust in tech
companies that handle personal
health and wellness data.
The principles recommend that
companies:
● Be open and transparent about
the personal health information they
collect and why.
● Be careful about how they use
personal health information.
● Make it easy for consumers to
access and control the sharing of
their personal health information and
empower them to do so.
● Build strong security into their
technology.
● Be accountable for their practices and promises.
The CTA Privacy Principles are voluntary, based on privacy concepts currently present and developing in U.S.
law and are offered to complement,
not supplant, the applicable legal
requirements and regimes with which
companies need to comply.

NOVEMBER/DECEMBER 2019

43


https://cta.tech/i3

i3 - November/December 2019

Table of Contents for the Digital Edition of i3 - November/December 2019

i3 - November/December 2019 - Cover1
i3 - November/December 2019 - Cover2
i3 - November/December 2019 - 1
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i3 - November/December 2019 - Cover3
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