i3 - November/December 2019 - 44

Policy
P O L I CY N E WS

 C 

TA and its member companies announced the
official industry display definition and logo for 8K
Ultra High-Definition (UHD) televisions - for use
beginning with 2020 model products - to help retailers
and consumers identify products that meet the industry's
8K Ultra HD requirements.

The logo and definition - addressing
manufacturers to the content and
the display's resolution, digital inputs,
entertainment sector - and we're
HDR, up-conversion and bit depth -
proud to convene such a diverse group
are approved by the CTA Video
of innovative companies to work
Division Board, which includes the
together," said Gary Shapiro, president
world's leading television manufacturand CEO, CTA. "This 8K Ultra HD defing companies, retailers and enabling
inition is the product of our Video Divitechnology companies. The CTA 8K
sion Board's dedication and hard work.
Ultra HD logo license and certification
As a result, retailers and consumers will
agreement will be availknow products that
able in the coming weeks,
carry the accompanyand the logo may be used
ing logo deliver 8K
starting Jan. 1, 2020.
UHD quality and
We're proud to
The 8K Ultra HD logo
performance."
convene such a
program is an extension
diverse group of
of the 4K Ultra HD logo
innovative comCTA announced in 2014.
panies to work
And, as with CTA's introtogether.
duction of the 4K Ultra
HD definition, the associGary Shapiro, president and CEO, CTA
ation again convened
major companies from
the video sector to draft,
discuss and approve the
official designation for the
new generation of Ultra HD products
and services called 8K - with four times
the detail of 4K UHD and 16 times
sharper picture than HDTV.
"CTA is home to video industry players across the ecosystem - from

Among the industry
definition's attributes:
● Display Resolution: At least 33 million active pixels, with at least 7680
horizontally and 4320 vertically within
a 16:9 viewable window, and specific
measurement methodology in accordance with industry standards.
● Digital Inputs: One or more
HDMI inputs supporting resolution
of 7680x4320 pixels; bit depth of
10-bits; frame rates of 24, 30 and
60 frames per second; HDR transfer
functions and colorimetry as specified by ITU-R BT.2100; and HDCP v2.2
or equivalent content protection.
● Up-conversion: Capability to upscale SD, HD and 4K video and display
it at 8K UHD display resolution.
● Bit Depth: Capability to receive 10bit 8K images and render an image that
shows responsiveness to changes to
any of the 10 bits.

Bloomberg/Getty Images

CTA Launches IndustryLed 8K Ultra HD Display
Definition, Logo Program

GO ONLINE: The complete 8K UHD
Display Characteristics definition is
available at CTA.tech.
44

NOVEMBER/DECEMBER 2019

I T I S I N N O VAT I O N


http://CTA.tech

i3 - November/December 2019

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