i3 - November/December 2019 - 47

However, to keep up with the rapid
progress science has made in FUS development, we need a legislative and regulatory approach that encourages and
welcomes this medical technology as a
lower-cost, less-invasive alternative to traditional medical treatment. In December,
the FDA approved focused ultrasound for
tremor-dominant Parkinson's disease. But
this is just the tip of the iceberg. There are
dozens of other conditions that can be
treated with this technology that are
awaiting government approval. For example, while the technology is approved in
the U.S. to relieve the pain in patients
with bone metastases, focused ultrasound
treatment for prostate, breast, liver, pancreatic and kidney cancers has been
approved in Europe but not in the U.S.
In order to spur on faster government
regulation, we need to bring greater
public awareness to the capabilities of

John's passion for FUS
technology inspired
him to team up with
Kassell to write The
Tumor, a short novel
about the power of
FUS to save lives.
focused ultrasound. The sooner we do
this, the sooner it can become a widely
accessible option for medical care.
Today, we're beginning to understand
its full potential - and the possibilities
are endless.
Focused ultrasound is the future of
health care. It is poised to join hundreds
of other life-changing technologies that
once seemed like science fiction but are
now realities. Not long from now, robots
will be mainstays in surgery rooms,
genetic mapping will allow for personalized diagnoses and treatment plans, and

focused ultrasound will be the treatment
of choice for millions of people.
This kind of health care means diagnoses that once meant extreme pain or
even death can now be cured. Now, let's
make it happen.
Gary Shapiro is president and CEO of
CTA, and a New York Times best-selling
author. His new book, Ninja Future:
Secrets to Success in the New World of
Innovation, is now available.
John Grisham is a bestselling writer, attorney, politician and activist best known for
his popular legal thrillers. His latest book,
The Guardians, and free e-book, The Tumor,
are available on Amazon.

2020

CES 2020 Gary's Book Club at CES
2020 will feature interviews with distinguished tech authors.

SAVE THE DATE

CES Asia 2020
June 10-12, 2020 | Shanghai, China

CESAsia.com


http://www.CES.tech http://www.CES.tech http://www.CESAsia.com

i3 - November/December 2019

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