i3 - November/December 2019 - 48

Policy

By Rachael Watson

FAC E S O F I N N OVAT I O N

Ingrid Sanden of
Boolean Girl Tech

at the industry and people in the industry.
Because a lot of people think, incorrectly,
that engineers and programmers are people
who sit in dark rooms all by themselves and
don't interact with anyone. But the product
or service that you're delivering or that
you're creating is always better when you
have diversity on your team. The problem
that your solving usually has a much more
successful outcome if you've got different
voices involved.

Q What is the biggest challenge your com-

pany has encountered as a tech startup?
The three of us work really hard but there's
not always enough bandwidth to answer
every email in a timely fashion or follow-up
on all possibilities or partnerships. Prioritizing
is a challenge. It's definitely something we've
gotten better at, and just being able to move
forward on things as wholeheartedly as we'd
like because we are pulled in so many directions. We're constantly reprioritizing and
renegotiating because sometimes things
come up and they turn into something that
you never could have expected them to. It's
always worth exploring things if you feel like
maybe there's something there. That's been
hard, but it's also been really fun.

A

Q How did the idea for the Boolean

Box come about?
We have a sister organization - a
nonprofit - and that's how we started. The
actual Boolean Box was born out of necessity because we were traveling to different
elementary schools and teaching girls in
third grade and up how to code. The kids
responded to it and we took a lot of input
from them. And then parents wanted to buy
the kits to use at home, but we didn't sell
them. So, after a groundswell of support for
it, we decided to do a Kickstarter in 2016
and that's how it started. The curriculum,
which is available on our non-profit website

A

48

NOVEMBER/DECEMBER 2019

Q What advice would you

give entrepreneurs founding a new startup?
A I think it comes down to
having a goal and a mission.
What do you want to do and
why do you want to do it?
Because if you're not passionate about that, you're
never going to be able to
sell it to anybody, whether
it's an investor or a customer. Once you do that,
The BooleanBox is a
find those people around
build-it-yourself comyou who can help you in
puter for girls (and
boys) ages 8 and up.
a real, hands-on way. Find
for free, is pretty awesome. It's really
those people who are good
robust and is molded by the girls in our
at what you're bad at. If you don't know how
after-school classes. It's really been fun.
to find them, you've just got to get out there.
Girls make such cool things.
But really, it starts with being passionate
about what you're trying to sell, however
Q How do you hope Boolean Girl Tech will
you're trying to sell it.
impact the industry?
For more information, go to
A Our ultimate goal is to erase the gender
booleangirltech.com.
gap in computer science careers. It's a tall
order, obviously, and we're not the only ones
working toward it. We are really happy that
CES 2020 Find more tools for STEM
we can be part of a different way of looking
education across the CES show floor.
2020
I T I S I N N O VAT I O N

Courtesy of Boolean Girl Tech

 B 

oolean Girl Tech Co-Founder and
Chief Strategy Officer Ingrid Sanden
and her partners, Brian Moran and
Sarah Eastman, have developed a self-contained computer and engineering kit which
teaches girls how to code and build electronics
through play. i3 sat down with Sanden to learn
more about Boolean Girl Tech and their first
product, the Boolean Box.


http://www.booleangirltech.com http://www.booleangirltech.com http://CES.tech https://cta.tech/i3

i3 - November/December 2019

Table of Contents for the Digital Edition of i3 - November/December 2019

i3 - November/December 2019 - Cover1
i3 - November/December 2019 - Cover2
i3 - November/December 2019 - 1
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