i3 - November/December 2019 - 50

Policy

By Elliot Grimm

G R E E N P O L I CY

Home Internet
Efficiency Improves
Under Voluntary
Agreement

 W 

Adopted in 2015, the agreement has
already improved the average idle mode
energy usage of new SNE (relative to average broadband speed) by 66% - saving
consumers both energy and money - and
covering nearly 90% of U.S. broadband
households - roughly 87 million homes.
"The continuing success of our industry's SNE agreement validates the
emerging worldwide consensus that voluntary agreements are the best way to
deliver more energy efficiency products
in the market," says Doug Johnson, vice
president of technology policy, CTA.
The latest annual report by independent auditor D+R International demonstrates the dramatic progress already
achieved under the agreement.
According to the report, nearly all
(99.6%) of SNE devices purchased or
sold at retail by participants in 2018 met
the agreement's energy efficiency levels,
with 100% of signatories meeting their
commitment that 90% of their devices
would meet these levels. Notably, these
efficiency improvements have been
achieved even as consumers demand
increasingly robust equipment to
50

NOVEMBER/DECEMBER 2019

According to that agreement's recent report, consumers saved roughly $1.6
billion in energy costs as a
result of the voluntary
agreement. According to
independent auditor D+R
Pennsylvania
International, consumers
for one year.
support higher-speed
have avoided a total of
services, better Wi-Fi
28.6 million metric tons of
strength and support for
CO2 emissions and
more Internet of Things (IoT) devices.
reduced national set-top box annual
Signatories of the voluntary agreeenergy consumption by 39% in the six
ment are also committed to meet more
years since the STB VA's launch. The
rigorous "Tier 2" energy efficiency levels
energy saved during this period is enough
by 2020. According to auditor D+R,
to power all homes in the state of
97.5% of devices already met these levels Pennsylvania for one year.
in 2018 - two years ahead of schedule.
Beyond network equipment and set-top
Agreement signatories include the
boxes, a new CTA report found that while
major broadband internet service providthe number of tech devices in homes has
ers (representing 89% of the market)
increased, their share of total energy use is
Altice, AT&T, CenturyLink, Charter,
steadily shrinking. Today, U.S. households'
Comcast, Cox, Frontier and Verizon, as
consumer tech devices consume 25% less
well as leading device manufacturers
energy than they did in 2010. The indusActiontec, ARRIS/CommScope, NETtry's success can be attributed to investGEAR, Technicolor and Ubee Interactive. ments in more lightweight materials and
energy-efficient technologies, as well as
the convergence of multi-function devices
Award Winning Agreement
and continuous innovation.
Earlier this year, the SNE agreement
"Consumers expect more from their
was announced as an Environmental
home internet devices to support
Leader's Project of the Year. Judges
higher-speed services, increased Wi-Fi
cited its rapid and successful results
capacity within their homes, and supas well as its establishment of an effecport for more Internet of Things
tive alternative to traditional reguladevices," said Neal Goldberg, NCTA
tion that's better suited for fastGeneral Counsel.
moving industries.
I T I S I N N O VAT I O N

Alex Slobodkin/Getty Images

ith more connected devices in American
homes every year, the consumer technology
industry has made it a priority to deliver more
The energy
energy efficient broadband devices. In August, CTA
saved during
and NCTA - National Cable & Telecommunications
this period is
Association announced the latest findings from their
enough to
annual report of its voluntary agreement to improve the power all homes
energy efficiency of small network equipment (SNE).
in the state of



i3 - November/December 2019

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