i3 - November/December 2019 - 57

Business
By Jake Sigal

A DV I C E FO R E N T R E P R E N E U RS

Status Update:
My Relationship
with Social Media

Sloop Communications/Getty Images

 I 

was born in 1981 and
at some point, over the
last five years I have
been lumped into the millennial cohort. I certainly don't
feel like I belong with
Generation X, but my date of
birth gave me experiences and
forged relationships with
social media that could fit into
both worlds. But these platforms are not a magical cureall, and I've found very
limited long-term success
with social network platforms,
both in business and in life.

C TA . t e c h / i 3

Here's my 2019 end-ofyear social media rankings,
my own two cents about its
usefulness - or lack thereof
- for tech businesses. Have
a thought? Share it with me
on your favorite social
media platform. You'll find
me @JakeSigal.

LinkedIn

★★★★
I have a very weird LinkedIn
connections list. It consists
only of "current" connections
I have in business. Every year,
I go through and purge my
connections list with a simple
process. First, I delete anyone if I can't remember who
they are. Then I delete anyone I haven't talked to in the
last year. I also keep LinkedIn
contacts business-only.
After being on LinkedIn
for 12 years, I've noticed I've
felt pressure from other

people's success. I recently
moved the LinkedIn app
from my home screen on my
phone to a second screen
and also had to mute some
people; not for posting inappropriate political nonsense,
but by oversharing their successes. As is the case in real
life, I believe promoting
yourself or your company on
LinkedIn should be done
in moderation.
I have found LinkedIn
incredibly valuable for doing
research on new business
contacts, to learn about their
background and their role
within their company. As the
platform has grown, I've
found long-term uses and I
can't imagine going a week
in business without searching for something or someone on LinkedIn.

Facebook

★

After migrating from
Myspace to Facebook
around 2007, I was fascinated by its ability to reconnect me with people and
by the networking power
that provided. But what I
eventually found was that
my relationships were weakened due to the lack of

personalization. It became
too easy to overshare and I
felt empty. I left Facebook in
2012 and never looked back.
I recently created a "burner"
account to check group
cycling rides, and I was
blown away by the friend
suggestions. It's frankly
scary to think about the
amount of aggregated data
compiled on people in and
out of the platform.

Twitter

★★★★
Twitter is one of my favorite
social media tools. Its simplicity and public nature are
awesome. I'm not a Twitter
power user, but I aspire to
use it more. I've found that
it's a great way to find out
what's happening now in
business, and also a cool
way to connect with the
business community. I
appreciate the informality of
Twitter, especially when networking at shows or events.
Twitter is also one of the few
channels of communication
where it's acceptable to only
follow (to listen) and not
engage. If only Twitter would
remove its alerts for things it
thinks I would like to follow,
it would be five stars.
NOVEMBER/DECEMBER 2019

57


https://cta.tech/i3

i3 - November/December 2019

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