i3 - November/December 2019 - 60

Business

By Steve Ewell

CT R E P O RTS

 T 

he CTA Foundation will host activities
at CES 2020 highlighting the technologies that enable us to lead healthy and
independent lives regardless of age or ability.
As we look to this market opportunity, veteran
CES attendees talked about the importance of
accessibility at CES including:

Paul Amadeus Lane,
bureau chief, ABC News
Radio KMET-AM, and
host of the Tech Zone.

60

Mike May, executive
director of Access
Explorer, CTA
Foundation Trustee.

NOVEMBER/DECEMBER 2019

Rasha Said, founder of
Sensible Innovations, a
CES Innovation Award
winner and Smart Cities
Marketplace exhibitor.

Why is it important to
have accessibility featured at CES?

● Lane: The importance of
having accessibility featured
at CES cannot be overstated.
It helps to educate the tech
world on the importance of
adopting accessibility features in their products. It
also helps companies that
have assistive tech to see
how they fit in the consumer
tech industry while staying
true to their core market.
There is no bigger stage than
CES to showcase accessibility. One thing I would like to
see from my colleagues in

the media is to make sure
that they stop by and see
some of this amazing technology that helps the senior
and the disabled community to be independent and
live fuller lives. The social
aspect of accessibility tech
is something that needs to
be preached from the
mountain tops.
● May: Most products are
not fully usable by a blind
consumer, so it is important
that we highlight those
products that are accessible
in order for manufacturers
to take note of this important customer segment.
I T I S I N N O VAT I O N

Robyn Beck/Getty Images

Why Accessibility
Matters at CES


https://www.cta.tech/CTA-Foundation

i3 - November/December 2019

Table of Contents for the Digital Edition of i3 - November/December 2019

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