Contents 32 02 From the CEO Get Ready for our Roaring 20s 04 Editor's Note The Wonder of CES Tech 08 INNOVATOR P&G Chief Brand Officer Marc Pritchard, Deloitte Global Chief Marketing Officer Diana O'Brien and WPP CEO Mark Read 14 INTERNATIONAL FOCUS Germany 16 A TECHNOLOGY TO WATCH Security and Privacy 18 C4 Is 5G Hype or Becoming Reality? Features 24 Experiential Retail New experiences for consumers. 32 The Car Cockpit of the Future Displays and app integration are key components. 38 Doubling Down on Esports 2019 was the first billion-dollar year for esports. 44 Tech This Out The cross section of music and tech. 38 48 78 97 CES Unveiled POLICY IN ACTION Innovation in Seoul, Korea TECH TACTICS Next Gen TV 50 Innovation Awards Showcase Policy 71 POLICY UPDATE ● Leading a National Dialogue on Diversity and Inclusion ● Important IP Information for Entrepreneurs: STOPfakes ● Extend the WTO E-Commerce Moratorium 76 GUEST BLOG Megatrend: Iris Biometrics 98 Business 81 88 FACES OF INNOVATION Auriel Wright and Kristen Fang of StrattyX C SPACE ● C Space Elevates Content and Tech ● Streaming goes Multilingual 82 92 GREEN POLICY The CES 2020 Eureka Park Climate Change Innovators FORWARD STRATEGIES AI and Machine Learning Can Help Your Firm 83 93 POLICY NEWS Meet Klaxoon BY THE NUMBERS The Ringing Future of Smart Home Technology 86 TECH HUB Eureka Park 94 RETAIL STRATEGIES Top Retail Groups Ask 'What's Next' at CES CT REPORTS ● CTA Foundation ● CTA Calendar ● Robbie Cabral Profile 102 MARKET BEAT Technology Product Lifecycles 104 STATS & FACTS Charting Technology Lifecycles ON THE COVER Diana O'Brien, Mark Read and Marc Pritchard Illustrated by Gluekit 08 96 ADVICE FOR ENTREPRENEURS CES Tips 20 PIPELINE CTA's Most Popular Standards C TA . t e c h / i 3 JANUARY/FEBRUARY 2020 1https://www.ces.tech/ https://www.cta.tech/ https://cta.tech/i3