Business AMONG CURRENT OWNERS J UST T H E STATS 7.7 Charting Technology Lifecycles 6.9 6.0 5.8 5.8 6.5 5.5 5.4 3.0 2.3 EXPECTED LIFESPAN AVERAGE REPORTED AGE C TA examined consumer technology product lifespans in its recent 2019 Product Lifecycle consumer research study. It looked at the lifespan of various products ranging from digital cameras to smartphones, smartwatches and televisions, as well as consumers' motivations for replacing them. To access the study, visit CTA.tech. AVERAGE AGE VS. EXPECTED LIFESPAN (IN YEARS) DSLR Camera TV Video Game Console Smart TV Media Streaming Device SMARTPHONES Out of style Don't know 4% 10% PRODUCT REPLACEMENT PLAN 3% Not replace 56% 17% Upgrade to newer version of same product Replace with different product 24% Don't know TELEVISIONS PRODUCT REPLACEMENT PLAN REASONS FOR NO LONGER USING PRODUCT No longer functions/works New/updated version available No longer need/want 4% Out of style 4% Other 69% 14% 9% Figures may not add to 100 due to rounding. 104 JANUARY/FEBRUARY 2020 30% Upgrade to newer version of same product 43% Replace with different product 1% Don't know 2% Not replace 26% Don't know Source: CTA Market Research I T I S I N N O VAT I O N Zhe Yong/EyeEm/Getty Images (Background Image) REASONS FOR NO LONGER USING PRODUCT No longer 61% functions/works New/updated 21% version available No longer 4% need/wanthttp://CTA.tech/research http://CTA.tech/research