i3 - January/February 2020 - 36
36
JANUARY/FEBRUARY 2020
Lear seats adjust
themselves to users'
perceived needs.
MERCEDESBENZ AT CES
2020
Mercedes-Benz will showcase a groundbreaking
concept car that incorporates a completely new
form of interaction between humans, technology and nature - presented
in a keynote by Ola Källenius, chairman of the board
of Management of Daimler
AG and head of MercedesBenz. Källenius is carrying
on a tradition started in
2007 by Alan Mulally, then
CEO of Ford Motor Co.,
who used the CES keynote
stage to debut SYNC, an
unprecedented infotainment system co-developed with Microsoft.
CES is now a major
auto show - having been
named one of USA Today's
10 Best Auto Shows - and
hosts more than 140 exhibitors representing the
entire vehicle technology
ecosystem. These include
10 major automakers, top
automotive industry suppliers, self-driving car tech
companies and automotive software companies.
represents a car's dashboard. The purpose is
to illustrate how different technologies can be
interactive from an end user's point of view.
Bosch also envisions 3D displays in the car
cockpit of the future, says Robert Finger,
director of product management for car multimedia at Robert Bosch GmbH in Stuttgart,
Germany. They're better to emphasize the
importance of warnings and provide depth
perception for navigation, or as a mirror
replacement when paired with a 3D camera.
In fact, displays or touch surfaces can
replace almost all hard buttons in a car's
cabin, Finger says. They can be woven materials and placed in a seat or armrest. And in
the realm of in-cabin monitoring, the company agrees about the utility of RGB-IR
cameras for obtaining a better contextual
view and analysis, Finger says. But it also
sees use cases, including for videoconferencing from the car.
Continental's Snow declares, "the car
becomes much more than just your mode
of transportation. The transportation
almost becomes the background of what's
happening - it's foundational - and then
you can do a lot more on top of that."
2020
CES 2020 Ola Källenius, chairman of the
board of management of Daimler AG & head
of Mercedes-Benz Cars, and U.S. Secretary
of Transportation Elaine Chao will keynote at
CES. Also visit the Self-Driving Technology
Marketplace (LVCC, Platinum Lot).
I T I S I N N O VAT I O N
Courtesy of Lear Corporation
Lighting and smart surfaces
are subsumed under another
trend overtaking car interiors -
namely 3D in touch, sound and
visual user experiences, says
Tamara Snow, head of the systems
technology group for interiors, North
America, at Continental Automotive
in Troy, MI.
At CES 2018 Continental displayed
3D surround sound with actuators
built into vehicle surfaces, as well as 3D
surfaces used as displays (which won a
CES Best of Innovation award). At CES
2019, the company showed an augmented
reality (AR) head-up display (HUD) and
morphing surfaces, on which 3D controls
light up and pop up when a user's hand
approaches - the latter a form of "shy tech"
that appears only when necessary. It also
debuted a 3D Lightfield center stack display,
which will be at CES 2020, Snow says. In July,
Continental partnered with Leia Inc., a Silicon
Valley startup, to produce a Natural 3D
Lightfield Instrument Cluster, slated to be in
cars for sale by 2022.
The 3D Lightfield technology is relevant for
future self-driving robotaxis because it can provide a 3D user experience for all passengers in
a vehicle, not just the person who's sitting in the
traditional driver's seat, Snow says. And when
car cabins are reconfigured for all passengers,
it accommodates moving the content from one
3D display zone to another, she adds. It can also
become a holographic display for navigation or
parking assistance.
Also, at CES 2020, Continental is showing
the combination of displays inside the cabin
with surround-view camera systems looking
outside for "clear visual perception of spatial
relations." Its Transparent Hood technology
gives a virtual view through the hood of the car,
and for which the company won a CES 2020
Innovation Award. It's now available in the
2020 Range Rover SUV from Land Rover.
Transparent Hood is related to another
Continental 3D display technology that hasn't
been put into a production vehicle yet, the
Virtual A-Pillar. Using a flexible OLED display,
head tracking and surround-view cameras,
Virtual A-Pillar visually cuts out the front side
support structures thus eliminating another
common forward blind spot.
Bosch is also showcasing some of its display
developments at CES 2020, on a large wall that
http://ces.tech/conferences
i3 - January/February 2020
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