i3 - January/February 2020 - 44
TECH THIS OUT
BLOCKCHAIN &
THE CROSS SECTION OF MUSIC AND TECH
HIP HOP
Everyone from rappers to
Rev. Jesse Jackson (center) are embracing
blockchain.
By Marcel "The Messenger" Jeremiah and Mike Johns
lockchain technology is starting to impact
the mainstream space. From the potential of
a blockchain-based currency for Facebook to
Microsoft announcing a platform that will provide
proof of authenticity for luxury goods, the digital
ledger is demanding space in every industry.
Recently PUSH Tech 2020 Summit, hosted by
Reverend Jesse Jackson and Pastor Joseph Bryant
Jr. took place at the Salesforce headquarters to discuss and celebrate diversity in tech's most exclusive
bubble, Silicon Valley.
Seeing Jackson's name alongside a tech event
might puzzle some, but the civil rights leader is using
his platform to push the presence of more underrepresented groups in the tech industry. Tech devices
and applications are used by all, so the industry is
looking to empower a range of voices and backgrounds. Jackson also acknowledged the potential of
blockchain technology as he listened to Tech This
Out's "Blockchain & Hip Hop" panel, which showcased how blockchain will impact the artists that
dominate culture on and off the charts.
Blockchain technology gives users the power to control their business transactions and agreements without the need of costly (and sometimes invasive) third
parties. The concept will continue to spread and will
help bring more black voices into the tech industry. The
blockchain panel included Bay Area artist B-Legit and
Grammy nominated producer/songwriter Vincent
Berry II, giving an insider's look into how blockchain
will impact the industry.
With a surge in cryptocurrency awareness and
popularity over the last two years, new artists are
embracing blockchain's fast, transparent and secure
system to bypass the gatekeepers of the music industry. Hip hop has always been an early adopter to technology as artists became entrepreneurs, pushing
music to exist beyond hit singles and become their
financial asset. When you hear Berry mention blockchain and Beyonce in the same breath, it's easy to see
why blockchain is buzzing around the right circles.
In time, more artists will master blockchain the same
way they mastered using social media and streaming
platforms to drive their careers.
B
44
JANUARY/FEBRUARY 2020
TECH AT CES
Ray J has embraced technology with successful ventures
including his Scoot-E-Bike
company, wireless earphones
line and now blockchain technology for his music - his
soon-to-be released third
album will be powered by
blockchain. The little brother
to platinum-selling recording
artist Brandy Norwood and
cousin to Snoop Dogg, singer,
businessman and tech entrepreneur Ray J sold his ScootE-Bike business to Canadian
company LOOPShare. ScootE-Bikes is hitting the streets in
2020, with digital dashboard
services and tech unlike any
bike-sharing company on the
market. The electric scooter
(e-scooter) is one of the fastest
growing urban mobility phenomena. A study by the
Boston Consulting Group
(BCG) estimates the global
e-scooter market will reach up
to $50 billion by 2025, with
roughly 50% of usage stemming from the U.S., followed
by Europe.
Ray J is the recipient of the
Tech This Out Nipsey Hussle
Innovation Award that recognizes those representing underserved markets who are at the
forefront of innovation and
change. "Nipsey was a trailblazer. Those are big shoes to fill
but I'm honored to be recognized," said Ray J. "Giving a
shine on diversity and inclusion
is big," he added.
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i3 - January/February 2020
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