i3 - March/April 2020 - 4

Editor's Note

Tech For Good

s we go to press, Covid19 has overtaken headlines around the globe.
While none of us can predict how this virus will morph, it is
important to support each other during
this difficult time. We hear poignant
news reports of those who are ill, but
we also hear heartwarming stories.
Videos have emerged from Barcelona
of people spontaneously cheering and
applauding health care workers from
their balconies and in Italy, quarantined
citizens serenading each other from
their terraces. All reminders that we
appreciate what health care professionals are doing for us.
In this environment, telemedicine is
more important than ever and because
of innovation in technology, medical
support from a physician can now be
accessed remotely on many platforms,
helping patients get the care they
need, without putting doctors or the
public at risk. Remote patient monitoring enables earlier - and more accurate - diagnoses with companies like
Doctor on Demand, 98point6, Ginger,
Simple Health, and Heal as just a few
examples of health care services that
make a difference in our lives.
Technology also provides solutions
and tools to keep us informed, connected, entertained, and stocked with
food and supplies as more people work
remotely. We can meet virtually with

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MARCH/APRIL 2020

i3_0320_04_FOB_EditorNote.indd 4

I T I S I N N OVAT I O N
PRESIDENT AND CEO

international partners and colleagues
using tech from CTA member companies including Adobe, Google, Klaxoon
and Microsoft. Video chat maintains a
personal face-to-face connection virtually, and social networking tech helps
families and friends keep tabs on each
other with services from Apple
(Facetime), Cisco, Facebook, Google
(Duo), Slack and Zoom.
But we also need to keep our spirits
high. Video streaming content services,
gaming consoles, podcasts and music
streaming entertain us. Many companies that exhibit at CES provide amazing services including Amazon Studios,
AT&T, Comcast, DirecTV, DISH, HBO,
Hulu, Microsoft, NBCUniversal (See i3's
interview with NBCU's Linda Yaccarino
on page 8), Netflix, Nintendo, Oculus,
Pandora, Quibi, SiriusXM, Sony
(PlayStation and Crackle), Verizon and
Warner Brothers.
In this issue, we look at digital health
care that includes an abundance of
sensors, monitors and other digital
tools keeping people healthier while
new specialized insurers are changing
the traditional health insurance model.
And, blockchain is being used for
more than cryptocurrency. It's also
useful in shipping tracking for the supply chain, identifying counterfeit products, and even in smart phones that
are powered by blockchain.
As we move through this unprecedented time, remember to take care of
yourself and exercise. Tech can help to
improve your workouts with devices
from companies like Fitbit, GlucoseZone
and MyxFitness to just name a few. We
will get through this difficult period but
it's important to look out for each other,
especially the elderly. And remember
the adage, this too shall pass. Please
send comments to: cstevens@CTA.tech.

Gary Shapiro

SENIOR VICE PRESIDENT

Jean Foster

EDITOR-IN-CHIEF

Cindy Loffler Stevens
MANAGING EDITOR

Mark Chisholm

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MANAGER

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CIRCULATION
MANAGER

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MANAGER,
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Gretchen Mitchler

Matt Patchett

EDITORIAL CONTRIBUTORS

Gary Arlen, Alan Breznick, Robert Calem,
John Gaudiosi, Steve Koenig, Natalie Hope McDonald,
Steve Smith, Susan Schreiner, Murray Slovick
EDITORIAL ADVISORY BOARD

Kari Aakre, Intel; Dave Arland, Arland Communications;
Sally Washlow, Cedar Electronics; Peter Brinkman, Casio;
Gabriele Collier, HDMI; Kristen Cook, The Marketing Shack;
Danielle Deabler,NPR Labs; John Dunstan, Netgear; Sean Durkin,
Tencent; Bill Kircos, Intel; Bill Leebens, LM&M; Chris Loncto,
Sharp Electronics Corp.; Daniel Pidgeon; David Steel, Samsung;
John Taylor, LG Electronics
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Cindy Loffler Stevens,
Editor-in-Chief
I T I S I N N O VAT I O N

3/17/20 3:44 PM

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i3 - March/April 2020

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