i3 - May/June 2020 - 35

By Gary Arlen

Business

C S PAC E

Stocking
Streaming
Platforms
from Video
Libraries

 L 

ike old wines into new bottles, streaming online video
services are packing vintage titles onto their virtual digital shelves. There's plenty of swapping going on between
platforms as streaming newcomers such as NBCU's Peacock,
Disney+ and WarnerMedia's HBO Max retrieve shows that their
parent companies had licensed to Amazon Prime, Netflix, Pluto
TV and other streaming services.

The inventory rearrangements will
become more complex as the new
streamers access productions created by
cousin companies within their corporate
conglomerates. And lurking behind
these machinations are the studios that
produced and still have rights to these
on-demand licensing deals.
One question is how viewers will find
shows, especially the oldies streaming
into new homes, especially if they are
available "elsewhere." For example,
Snowpiercer, a new sci-fi series which
debuts on TBS cable channel this spring,
will be on HBO Max the following day.
Both TBS and HBO Max are owned by
WarnerMedia, which wants to leverage
its production, having already ordered
the show for a second season even before
the first episode debuts on May 31.

Simpson33/Getty Images

Multichannel Synergy

Other programs on the new HBO Max
demonstrate the multichannel synergy
that WarnerMedia seeks. The streaming
service will pluck shows from other channels in the Turner networks trove (TBS,
TNT, Cartoon Network, truTV, Turner
C TA . t e c h / i 3

i3_0520_Business_CSpace.indd 35

programs) as well as shows from newly
acquired 20th Century Fox, both prolific
content factories. Meanwhile,
NBCUniversal - also a production
dynamo - has pulled out more shows for
Peacock streaming as well as pulled back
shows that were available on Netflix,
Amazon and other streamers, such as The
Office and Parks and Recreation.
Peacock has lined up hundreds of hours
of A&E programs, which include History
Channel shows. American Pickers, Cold
Case Files and Storage Wars will be on the
Peacock menu.

Classic Movies) which came with HBO
when AT&T bought the legendary Time
Warner content factory/warehouse and
renamed it WarnerMedia. And since the
Warner TV studio was
such a production powerhouse for many TV netNot Just on Streaming
works, HBO Max will
The corporate plan to
Collectively,
include shows such as
this treasure cross-pollinate shows on
Friends (NBC) and The
multiple platforms is also
chest of
Big Bang Theory (CBS).
taking shape in the linear
choices prom- video sector. The newly
Older TV series are a
ises every
staple of Netflix, ranging
re-unified ViacomCBS
show from
from classics such as
will accelerate its efforts
NBC's The West Wing to
every channel to highlight programs
Crazy Ex-Girlfriend,
from any time. from its premium
which ran on The CW.
Showtime channel onto
Amazon Prime also has a
MTV, VH1 and Comedy
lengthy roster of TV
Central and pluck proshows, including HBO's Sex & the City.
grams from other "basic" channels.
Of course, Amazon Prime's TV roster is
Collectively, this treasure chest of
also loaded with broadcast titles, such as choices promises every show from every
NBC's Frasier and Fox's House.
channel from any time. But it also raises
Many of these old shows will find new
questions about how viewers will discover
homes. And that leads us to the new prothe shows, if the programs will be on sergram layout. Disney+ is amassing hunvices that viewers buy and how the new
dreds of titles from its own parent
shows will fit into the crowded inventory
company's library (including ABC-TV
of old programs on new platforms.
MAY/JUNE 2020

35

5/7/20 12:25 PM


http://CTA.tech/i3

i3 - May/June 2020

Table of Contents for the Digital Edition of i3 - May/June 2020

Contents
i3 - May/June 2020 - Cover1
i3 - May/June 2020 - Cover2
i3 - May/June 2020 - Contents
i3 - May/June 2020 - 2
i3 - May/June 2020 - 3
i3 - May/June 2020 - 4
i3 - May/June 2020 - 5
i3 - May/June 2020 - 6
i3 - May/June 2020 - 7
i3 - May/June 2020 - 8
i3 - May/June 2020 - 9
i3 - May/June 2020 - 10
i3 - May/June 2020 - 11
i3 - May/June 2020 - 12
i3 - May/June 2020 - 13
i3 - May/June 2020 - 14
i3 - May/June 2020 - 15
i3 - May/June 2020 - 16
i3 - May/June 2020 - 17
i3 - May/June 2020 - 18
i3 - May/June 2020 - 19
i3 - May/June 2020 - 20
i3 - May/June 2020 - 21
i3 - May/June 2020 - 22
i3 - May/June 2020 - 23
i3 - May/June 2020 - 24
i3 - May/June 2020 - 25
i3 - May/June 2020 - 26
i3 - May/June 2020 - 27
i3 - May/June 2020 - 28
i3 - May/June 2020 - 29
i3 - May/June 2020 - 30
i3 - May/June 2020 - 31
i3 - May/June 2020 - 32
i3 - May/June 2020 - 33
i3 - May/June 2020 - 34
i3 - May/June 2020 - 35
i3 - May/June 2020 - 36
i3 - May/June 2020 - 37
i3 - May/June 2020 - 38
i3 - May/June 2020 - 39
i3 - May/June 2020 - 40
i3 - May/June 2020 - 41
i3 - May/June 2020 - 42
i3 - May/June 2020 - 43
i3 - May/June 2020 - 44
i3 - May/June 2020 - Cover3
i3 - May/June 2020 - Cover4
https://www.nxtbook.com/nxtbooks/manifest/i3_20210304
https://www.nxtbook.com/nxtbooks/manifest/i3_20210102
https://www.nxtbook.com/nxtbooks/manifest/i3_20201112
https://www.nxtbook.com/nxtbooks/manifest/i3_20200910
https://www.nxtbook.com/nxtbooks/manifest/i3_20200708
https://www.nxtbook.com/nxtbooks/manifest/i3_20200506
https://www.nxtbook.com/nxtbooks/manifest/i3_20200304
https://www.nxtbook.com/nxtbooks/manifest/i3_20200102
https://www.nxtbook.com/nxtbooks/manifest/i3_20191112
https://www.nxtbook.com/nxtbooks/manifest/i3_20190910
https://www.nxtbook.com/nxtbooks/manifest/i3_20190708
https://www.nxtbook.com/nxtbooks/manifest/i3_20190506
https://www.nxtbook.com/nxtbooks/manifest/i3_20190304
https://www.nxtbook.com/nxtbooks/manifest/i3_20190102
https://www.nxtbook.com/nxtbooks/manifest/i3_20181112
https://www.nxtbook.com/nxtbooks/manifest/i3_20180910
https://www.nxtbook.com/nxtbooks/manifest/i3_20180708
https://www.nxtbook.com/nxtbooks/manifest/i3_20180506
https://www.nxtbook.com/nxtbooks/manifest/i3_20180304
https://www.nxtbook.com/nxtbooks/manifest/i3_20180102
https://www.nxtbook.com/nxtbooks/manifest/i3_20171112
https://www.nxtbook.com/nxtbooks/manifest/i3_20170910
https://www.nxtbook.com/nxtbooks/manifest/i3_20170708
https://www.nxtbook.com/nxtbooks/manifest/i3_20160102
https://www.nxtbook.com/nxtbooks/manifest/i3_20160304
https://www.nxtbook.com/nxtbooks/manifest/i3_20160506
https://www.nxtbook.com/nxtbooks/manifest/i3_20160708
https://www.nxtbook.com/nxtbooks/manifest/i3_20170506
https://www.nxtbook.com/nxtbooks/manifest/i3_20170304
https://www.nxtbook.com/nxtbooks/manifest/i3_20170102
https://www.nxtbook.com/nxtbooks/manifest/i3_20161112
https://www.nxtbook.com/nxtbooks/manifest/i3_20160910
https://www.nxtbookmedia.com