i3 - September/October 2020 - 17

transportation industry manager at Frost &
Sullivan, in a June release. "Non-monetary or tax
incentives are likely to be more attractive for buyers as countries with the highest EV penetration
ratio such as Norway and the Netherlands offer
these rather than cash incentives."
Further, "charging as a service" is an emerging
trend that will require industry partnerships,
Frost & Sullivan says.
"EV sales have presented slow market growth in
the past years," notes Maite Bezerra, smart mobility
and automotive analyst with ABI Research in
London, UK. "However, the increasing number of
countries setting up deadlines to end the sale of
ICE vehicles will propel higher EV adoption. While
Norway intends to end the sales of new ICE vehicles by 2025, Germany, Sweden, India and China,
among other countries, seek to ban the sales of ICE
vehicles from 2030. With many cities in Europe
enforcing emission rules, only EVs will be able to
run in urban areas in the next years."
In fact, ABI's Connected Services for Electric
Vehicles report, published in April, forecasts that
27 million PHEVs will be sold worldwide by
2030, and Bezerra says availability of connected
services for EVs will increase in tandem with the
vehicle sales. "What we need now is higher adoption," she says.
This year on average, Bezerra says, 35% of EVs
will have connected services activated, which
includes free trials. By 2030, she expects that to
be over 50% in North America and Western
Europe, between 40% and 50% in the Asia Pacific
region, and 30% in the rest of the world. For con-

from 65%, although "it's still one of the highest" places for
demand of EVs overall, Vitale says.
"As we move to a more electrified world," he says, "the ability
and the value of a connected vehicle becomes easier to accomplish, and the rate of change and capabilities of connected services are also going to grow."
Data from consultancy Frost & Sullivan likewise foresees the
possibility of significant global EV sales growth despite some
negative impact from the spread of the coronavirus. The firm's
Global Electric Vehicle Market Outlook, 2020 says the most optimistic scenario pegs worldwide EV sales rising 8.6% this year
compared with 2019, or 2.5 million units of both BEVs and plugin hybrid vehicles (PHEVs). However, the report says sales could
fall about 9% instead.
"EV sales will be driven by the implementation of stringent
emission norms across countries and global policies favoring the
adoption of BEVs," explains Prajyot Sathe, automotive and
C TA . t e c h / i 3

i3_0920_16-19_Feature_EVConnectedServices.indd 17

sumer-owned vehicles, ABI predicts connected
services subscriptions to reach 26.37 million, generating $222 million of revenue, by 2030.
A common perception of deficient charging
infrastructure and range anxiety are slowing
more widespread EV adoption, Bezerra contends.
SEPTEMBER/OCTOBER 2020

17

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i3 - September/October 2020

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