i3 - September/October 2020 - 36

Business
By Jake Sigal
A DV I C E FO R E N T R E P R E N E U RS

Temporary Solutions The 'New Normal'
change. However, for
companies offering
remote work for the first
time, it's very unlikely that
culture for small businesses will be able to survive without having an
NEW NORMAL
office. Whether it's shared
Asynchronous
or dedicated space, the
Learning
How many times have you watercooler is a place
where culture is develsat on a panel wanting to
oped and new ideas, tasks
get up and out of there,
and processes are floated
only to stay stuck to your
laptop out of fear of being among team members.
remembered by your peers For most of us, that can
as the first person to bolt? only happen in an office
Time has always been the environment.
most valuable asset, and
offering online panels and NEW NORMAL
technical presentations
TEMPORARY NORMAL
Working from Home
allows users to skip forVirtual Conferences
There's a significant difward in 15 second increference between remote
Expect an abrupt end to
ments, blowing past the
work and work-fromvirtual tech conferences.
noise to get to the value.
home privileges. We've
They were a great experiNot only does that reduce established that for headsment in response to the
the time commitment for
down tasks, employees
pandemic. However, the
attendees, it puts more
can improve their effiexperiment largely failed.
pressure on presenters to
ciency by working from
Virtual conferences
home. Not only that,
showed how badly we need stay crisp on messaging.
everyone appreciates the
face-to-face interactions
value of getting an extra
and random collisions with TEMPORARY NORMAL
three to five hours a week
people in real life. One very Remote Working for
of their life back by not
good thing that virtual
Everyone
conferences showed us is
We've polled our team and sitting in traffic. Expect all
that they all should offer a I've spoken to many other tech businesses to offer
work-from-home priviremote option for people
small business tech ownleges based on hitting task
unable to attend. Once we ers in the past month on
goals and operational effican resume in-person
this topic. For companies
ciencies. Sayonara rush
meetings, team members
that already supported
hour traffic!
stuck at home or away in
remote work, there is no
the field will be able to
seamlessly participate in
group sessions and grow
from remote asynchronous
learning.

 A 

llow me to be blunt. It's
time to retire the "new
normal" tag that's been
slapped on just about everything since the beginning of the
pandemic. Why do I say this?
Because some of these new
ways to meet, work and network won't make the cut for the
long haul. Some are mere temporary solutions to a global
event that will eventually pass
into history. Here are some
observations from the trenches
of small business tech in the
year of the coronavirus.

I'm very interested
in a few trends to
see if they stick
around. I can go
either way on these:

36

Only interviewing
candidates over
video conferencing
or phone.

SEPTEMBER/OCTOBER 2020

i3_0920_36_Business_AdviceForEntrepreneurs.indd 36

Slack being the primary form of business communication
rather than email.

Making it normal to give
people your mobile number for business (and trusting that they won't blow it
up after work hours).

Cactus Creative Studio/Stocksy

TO BE DETERMINED
Relaxing dress codes
across tech even further
(note: Silicon Valley has
been this way for a
while).

I T I S I N N O VAT I O N

9/3/20 2:21 PM



i3 - September/October 2020

Table of Contents for the Digital Edition of i3 - September/October 2020

Contents
i3 - September/October 2020 - Cover1
i3 - September/October 2020 - Cover2
i3 - September/October 2020 - Contents
i3 - September/October 2020 - 2
i3 - September/October 2020 - 3
i3 - September/October 2020 - 4
i3 - September/October 2020 - 5
i3 - September/October 2020 - 6
i3 - September/October 2020 - 7
i3 - September/October 2020 - 8
i3 - September/October 2020 - 9
i3 - September/October 2020 - 10
i3 - September/October 2020 - 11
i3 - September/October 2020 - 12
i3 - September/October 2020 - 13
i3 - September/October 2020 - 14
i3 - September/October 2020 - 15
i3 - September/October 2020 - 16
i3 - September/October 2020 - 17
i3 - September/October 2020 - 18
i3 - September/October 2020 - 19
i3 - September/October 2020 - 20
i3 - September/October 2020 - 21
i3 - September/October 2020 - 22
i3 - September/October 2020 - 23
i3 - September/October 2020 - 24
i3 - September/October 2020 - 25
i3 - September/October 2020 - 26
i3 - September/October 2020 - 27
i3 - September/October 2020 - 28
i3 - September/October 2020 - 29
i3 - September/October 2020 - 30
i3 - September/October 2020 - 31
i3 - September/October 2020 - 32
i3 - September/October 2020 - 33
i3 - September/October 2020 - 34
i3 - September/October 2020 - 35
i3 - September/October 2020 - 36
i3 - September/October 2020 - 37
i3 - September/October 2020 - 38
i3 - September/October 2020 - 39
i3 - September/October 2020 - 40
i3 - September/October 2020 - Cover3
i3 - September/October 2020 - Cover4
https://www.nxtbook.com/nxtbooks/manifest/i3_20210304
https://www.nxtbook.com/nxtbooks/manifest/i3_20210102
https://www.nxtbook.com/nxtbooks/manifest/i3_20201112
https://www.nxtbook.com/nxtbooks/manifest/i3_20200910
https://www.nxtbook.com/nxtbooks/manifest/i3_20200708
https://www.nxtbook.com/nxtbooks/manifest/i3_20200506
https://www.nxtbook.com/nxtbooks/manifest/i3_20200304
https://www.nxtbook.com/nxtbooks/manifest/i3_20200102
https://www.nxtbook.com/nxtbooks/manifest/i3_20191112
https://www.nxtbook.com/nxtbooks/manifest/i3_20190910
https://www.nxtbook.com/nxtbooks/manifest/i3_20190708
https://www.nxtbook.com/nxtbooks/manifest/i3_20190506
https://www.nxtbook.com/nxtbooks/manifest/i3_20190304
https://www.nxtbook.com/nxtbooks/manifest/i3_20190102
https://www.nxtbook.com/nxtbooks/manifest/i3_20181112
https://www.nxtbook.com/nxtbooks/manifest/i3_20180910
https://www.nxtbook.com/nxtbooks/manifest/i3_20180708
https://www.nxtbook.com/nxtbooks/manifest/i3_20180506
https://www.nxtbook.com/nxtbooks/manifest/i3_20180304
https://www.nxtbook.com/nxtbooks/manifest/i3_20180102
https://www.nxtbook.com/nxtbooks/manifest/i3_20171112
https://www.nxtbook.com/nxtbooks/manifest/i3_20170910
https://www.nxtbook.com/nxtbooks/manifest/i3_20170708
https://www.nxtbook.com/nxtbooks/manifest/i3_20160102
https://www.nxtbook.com/nxtbooks/manifest/i3_20160304
https://www.nxtbook.com/nxtbooks/manifest/i3_20160506
https://www.nxtbook.com/nxtbooks/manifest/i3_20160708
https://www.nxtbook.com/nxtbooks/manifest/i3_20170506
https://www.nxtbook.com/nxtbooks/manifest/i3_20170304
https://www.nxtbook.com/nxtbooks/manifest/i3_20170102
https://www.nxtbook.com/nxtbooks/manifest/i3_20161112
https://www.nxtbook.com/nxtbooks/manifest/i3_20160910
https://www.nxtbookmedia.com