i3 - September/October 2020 - 8

Tech

Cindy Loffler Stevens

I N N OVATO R

Austere's Deena
Ghazarian

8

SEPTEMBER/OCTOBER 2020

i3_0920_08-10_Tech_Innovator.indd 8

AUSTERE
STATS
Market
Category:
Accessories
Founded:
June 2019
Company:
Private, for profit
Warranty:
Lifetime
guarantee
Headquarters:
Wilsonville, OR
Website:
Austere.com

to head up global sales strategy for customers and share responsibilities in
driving global business development.
Prior to that, she worked at Monster for
over six years, first as vice president of
sales and strategy beginning in 2011,
and then as senior vice president of
global sales and finance from 20142015. She also worked at Monster previously as a national sales manager from
2000-2007 leaving for executive stints
at AVAD LLC and MTI/Andrews
Electronics.
Ghazarian is a mentor to many in the
industry. She has received many honors
including a Powerful Women in
Consumer Technology (CT) Award, 40
Under 40 and a Women in CT Legacy
Award and currently sits on CTA's
Executive Board. Before that she served
as a member of CTA's Board of Industry
Leaders. She shared her experiences and
lessons learned from building a startup
with i3.

Courtesy of Austere

A

ustere was founded in June 2019 by longtime consumer technology executive Deena
Ghazarian. The goal was to develop highperformance home theater accessories combined with a consummate sense of style. The
company's products follow the motto of:
More than Expected.
Based in Wilsonville, Oregon, the high-performance
power, cable and cleaning products are designed for consumers who seek to power and connect their multiple devices
including home entertainment systems with a stylish flair. To
design this new generation of products, Ghazarian pulled
from her 20-years of experience as a global sales leader and
her 10 years spent in the fashion industry where she honed
her love of minimalist design.
The Austere brand has expanded its reach beyond
regional U.S. retailers into Canada, the Middle East and
India, and soon will be available in Australia, Ireland, the
Netherlands and the U.K. The company recently partnered
with ProSource, the largest audio, video and integration
buying group as well as Nationwide Marketing Group. Sales
have been lucrative in the COVID-19 environment as more
people are working from home and researching how best to
connect their numerous devices. In fact, Austere's future
plans include tech accessories for every part of the home
and eventually lifestyle.
Having a startup mindset came naturally to Ghazarian
growing up with an entrepreneurial father. In addition to
founding Austere, in April she also co-founded the Los
Angeles-based shoe company ChloeNickie that supplies
high-end shoe brands at reasonable prices. A portion of the
proceeds goes to children who are Autistic.
In 2015, she joined TargetPath LLC, a business accelerator,
as a senior partner leveraging her extensive experience in
channel strategy and building partnerships. In January
2018, TargetPath named Ghazarian as its third managing
partner, along with co-founders Scott Hix and Brad Gleeson,

I T I S I N N O VAT I O N

9/2/20 4:13 PM


http://www.Austere.com

i3 - September/October 2020

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Contents
i3 - September/October 2020 - Cover1
i3 - September/October 2020 - Cover2
i3 - September/October 2020 - Contents
i3 - September/October 2020 - 2
i3 - September/October 2020 - 3
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