i3 - November/December 2020 - 13

By Alexandra Blasgen

Tech

PIPE LINE

Best Practices for
Promoting
Diversity in XR

 C 

Standards can serve as a convenient
TA's XR standards committee recently initiated a new
resource
to educate developers on their
project to document best practices for developing XR
options for expanding technology and
software and content that accurately and sensitively
content beyond the narrow confines of
reflects an authentic, diverse world. "XR" is a generic term cova monochrome world. CTA's latest XR
ering both augmented reality (AR) and virtual reality (VR). The
standards project, spearheaded by the
goal of this work is to provide a reference for XR
XR industry, will document how developers
content creators, hardware manufacturers and softcan better help promote
ware developers to understand how best to represent
Tech can only
cultural respect, avoid
a diverse group of humans with varied skin tones,
be its best if we stereotypes and reflect
cultural backgrounds, physical capabilities, sexual
work to increase real-world diversity.
orientation and identification.
There are subtle ways

Francesco Carta Fotografo/Getty Images

CTA's History of Inclusion

It was a CTA standard that memorialized how closed captions would work on
all TVs in the U.S. The CTA standards
for measuring performance of health,
fitness and wellness devices include
requirements that test subjects be balanced among different age groups, genders and other physical characteristics.
And last year CTA published a new standard for helping people with little or no
vision navigate public spaces. In short,
making sure everyone's needs are considered is top of mind when CTA develops standards.
Beyond standards, CTA is advancing
diversity and inclusion throughout the
tech industry. It is investing $10 million
in venture firms and funds focused on
women, people of color and other
underrepresented startups and entrepreneurs. It's partnering with programs
like EVERFI to help develop a diverse
K-12 STEM pipeline, and is working
with its member companies through its
C TA . t e c h / i 3

i3_1120_13_Tech_Pipeline.indd 13

representation,
true access and
equality.

that bias can arise, often
without the conscious
realization on the part
- Alexandria Porter, CEO of
of the developer.
MOD Tech Labs
Standards can help
highlight the areas
where change and
improvement are possible.
XR Technology and Standards
"There's a vital importance to foster
Film, television and computer images
symbiosis between inclusion and techhave historically had difficulty capturing
nology. Tech can only be its best if we
the full range of human skin tones. The
work to increase representation, true
digital entertainment tools we have now,
access and equality," said Alexandria
with larger color palettes and high
Porter, CEO of MOD Tech Labs and
dynamic range, can meet this challenge.
chair of the working group, in a recent
XR presents a valuable opportunity to
article. "Increasing inclusion is a
take this step and build a new, more
key way to create a balanced and
inclusive world. This generation of new
plentiful ecosystem."
realities is the first to be widely available
on a consumer level, making it important
to establish new norms and embrace
GO ONLINE: To join the working group,
updated concepts around fair representaplease contact Alexandra Blasgen at
tion. The COVID-19 pandemic has
ablasgen@CTA.tech.
served to increase the adoption of XR
technologies to allow for remote interacWATCH for updates on Digital Health
tions - not only for gaming but with
Standards at CES 2021.
2021
staff, clients, patients and others.
Diversity and Inclusion
Working Group to highlight best practices that
support a more diverse
tech industry.

NOVEMBER/DECEMBER 2020

13

10/20/20 10:12 AM


https://www.cta.tech/Membership/Member-Groups/XR-Working-Group#/ https://www.ces.tech/ https://cta.tech/i3

i3 - November/December 2020

Table of Contents for the Digital Edition of i3 - November/December 2020

Contents
i3 - November/December 2020 - Cover1
i3 - November/December 2020 - Cover2
i3 - November/December 2020 - Contents
i3 - November/December 2020 - 2
i3 - November/December 2020 - 3
i3 - November/December 2020 - 4
i3 - November/December 2020 - 5
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i3 - November/December 2020 - Cover3
i3 - November/December 2020 - Cover4
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