i3 - November/December 2020 - 20

8K GETS BIGGE
By Gary Arlen

n essence, 4K is now the "normal" TV format. It represents about three-quarters of the market for new TV displays, while the decades-old 1080p format continues to
lose share. Simultaneously, 8K sales within a few years
will become the second most popular display format. 8K's
growing sales persist despite economic unsteadiness
fueled by its ability to display the escalating complexity of
video game graphics plus emerging autosteroscopic (no-glasses
3D) and volumetric images integrated with UHD video.
8K delivers four times the video resolution of 4K images and
is ready for its close-up. During its growth spurt, 8K will involve
"upscaling" or "upconverting" of 4K images and will become part
of the advanced TV juggernaut, although its integration with
NextGen TV (also known as ATSC 3.0) is still in the early stages.
Initial 8K customers are buying for the "visual experience of
the set" especially because they are "entertaining and working
20

NOVEMBER/DECEMBER 2020

i3_1120_20-23_Feature_8k video.indd 20

at home more now," says Tom Campbell, chief technologist at
Video and Audio Center, a southern California retailer focused
on high-end markets. In particular, the upconversion "picture
quality is just amazing and a better picture than ever before," he
adds. "Consumers love the quality."
Campbell, reflecting the views of V&AC's entertainment
industry clientele, says viewers appreciate "how great 8K makes
current content look." He adds the high prices today reflect the
larger screen sizes (75-inch and 85-inch), but also cites other
design improvements, such as the "whole new look" of screens
with almost no bezel.
Steve Koenig, CTA vice president of market research at CTA,
agrees that 8K's early growth will be in big screen sets. By 2024,
half of the sales for 65-inch and larger displays will be 8K, and
that share will increase, he says. Most of today's 8K manufacturers
only have sets 65-inches or larger and he acknowledges, "It's a

Left to Right: Courtesy of LG, Esterpoon/Shutterstock.

I

AS VIDEO SERVICES D

I T I S I N N O VAT I O N

10/20/20 10:18 AM


https://www.videoandaudiocenter.com/

i3 - November/December 2020

Table of Contents for the Digital Edition of i3 - November/December 2020

Contents
i3 - November/December 2020 - Cover1
i3 - November/December 2020 - Cover2
i3 - November/December 2020 - Contents
i3 - November/December 2020 - 2
i3 - November/December 2020 - 3
i3 - November/December 2020 - 4
i3 - November/December 2020 - 5
i3 - November/December 2020 - 6
i3 - November/December 2020 - 7
i3 - November/December 2020 - 8
i3 - November/December 2020 - 9
i3 - November/December 2020 - 10
i3 - November/December 2020 - 11
i3 - November/December 2020 - 12
i3 - November/December 2020 - 13
i3 - November/December 2020 - 14
i3 - November/December 2020 - 15
i3 - November/December 2020 - 16
i3 - November/December 2020 - 17
i3 - November/December 2020 - 18
i3 - November/December 2020 - 19
i3 - November/December 2020 - 20
i3 - November/December 2020 - 21
i3 - November/December 2020 - 22
i3 - November/December 2020 - 23
i3 - November/December 2020 - 24
i3 - November/December 2020 - 25
i3 - November/December 2020 - 26
i3 - November/December 2020 - 27
i3 - November/December 2020 - 28
i3 - November/December 2020 - 29
i3 - November/December 2020 - 30
i3 - November/December 2020 - 31
i3 - November/December 2020 - 32
i3 - November/December 2020 - 33
i3 - November/December 2020 - 34
i3 - November/December 2020 - 35
i3 - November/December 2020 - 36
i3 - November/December 2020 - 37
i3 - November/December 2020 - 38
i3 - November/December 2020 - 39
i3 - November/December 2020 - 40
i3 - November/December 2020 - Cover3
i3 - November/December 2020 - Cover4
https://www.nxtbook.com/nxtbooks/manifest/i3_20210304
https://www.nxtbook.com/nxtbooks/manifest/i3_20210102
https://www.nxtbook.com/nxtbooks/manifest/i3_20201112
https://www.nxtbook.com/nxtbooks/manifest/i3_20200910
https://www.nxtbook.com/nxtbooks/manifest/i3_20200708
https://www.nxtbook.com/nxtbooks/manifest/i3_20200506
https://www.nxtbook.com/nxtbooks/manifest/i3_20200304
https://www.nxtbook.com/nxtbooks/manifest/i3_20200102
https://www.nxtbook.com/nxtbooks/manifest/i3_20191112
https://www.nxtbook.com/nxtbooks/manifest/i3_20190910
https://www.nxtbook.com/nxtbooks/manifest/i3_20190708
https://www.nxtbook.com/nxtbooks/manifest/i3_20190506
https://www.nxtbook.com/nxtbooks/manifest/i3_20190304
https://www.nxtbook.com/nxtbooks/manifest/i3_20190102
https://www.nxtbook.com/nxtbooks/manifest/i3_20181112
https://www.nxtbook.com/nxtbooks/manifest/i3_20180910
https://www.nxtbook.com/nxtbooks/manifest/i3_20180708
https://www.nxtbook.com/nxtbooks/manifest/i3_20180506
https://www.nxtbook.com/nxtbooks/manifest/i3_20180304
https://www.nxtbook.com/nxtbooks/manifest/i3_20180102
https://www.nxtbook.com/nxtbooks/manifest/i3_20171112
https://www.nxtbook.com/nxtbooks/manifest/i3_20170910
https://www.nxtbook.com/nxtbooks/manifest/i3_20170708
https://www.nxtbook.com/nxtbooks/manifest/i3_20160102
https://www.nxtbook.com/nxtbooks/manifest/i3_20160304
https://www.nxtbook.com/nxtbooks/manifest/i3_20160506
https://www.nxtbook.com/nxtbooks/manifest/i3_20160708
https://www.nxtbook.com/nxtbooks/manifest/i3_20170506
https://www.nxtbook.com/nxtbooks/manifest/i3_20170304
https://www.nxtbook.com/nxtbooks/manifest/i3_20170102
https://www.nxtbook.com/nxtbooks/manifest/i3_20161112
https://www.nxtbook.com/nxtbooks/manifest/i3_20160910
https://www.nxtbookmedia.com